|
 |
Premium Content |
 |
Michael Perla
Avoiding Customer Efforts That Crash and Burn: Straight Talk From 'Chief Customer Officer' Why do customer efforts crash and burn? Are you wrestling with customer leadership? What are you doing to match the commitment to the customer to the actions of the organization? And, is the Chief Customer Officer the solution? Such questions are asked (and answered) in Jeanne Bliss's new book, "Chief Customer Officer," a highly energetic, tell-it-like-it-is treatise on how to create and execute a customer-centric agenda. Her passion and battle scars are threaded throughout the book. Her recommendations have been vetted and tested in the real world, at some of the largest, most powerful companies in the world—Microsoft, Lands End, Allstate Insurance, among others. As Bliss writes in the introduction, the book is about "reality." She offers a roadmap to critically examining your own organization to determine if a chief customer officer (CCO) makes sense and if the customer thing is achievable and worth it. Get the full story. We conducted a survey on a related topic. Click to view the B-to-B Voice of the Customer Benchmark Survey Results.
Please Note: This article and the survey results are available to paid members only. Get more information or sign up here.
|
 |  | 
What's the Best Way to Grow Your Email List?
Each year marketers lose up to a quarter of their email house list addresses to churn. Despite these losses, many succeed at actually increasing the size of their lists. How are they managing to add more recipients than they lose? Get Silverpop's new list growth study to find out.
|
|
 |
Ted Page
How to Create Effective Brand-Driven Entertainment Content for the Web Computers are the campfires of today, around which we are all gathered. If you have a good story to tell there, people will listen. Here is a practical guide to creating brand-driven Web entertainment that marketers can use in their content-development efforts. The key is to have fun, experiment, and create some memorable stories. Get the full story. For more on this subject, please click this button to download our Marketing Guide: Branding and Brand Equity.
Note: This Marketing Guide is available to paid members only. Get more information or sign up here.
|
|
 |  | |
A Note to Readers Summer Harvest Some interesting data came out this week: The third annual ANA Marketing Accountability survey pointed to "substantial improvements" in the ability of senior-level marketers to measure and act on ROI. But, at the same time, it also cited obstacles to turning metrics into action. In other words, marketers don't always have the necessary senior-level support. Read the details at MarketingVOX.
MarketingProfs Daily Fix contributor David Armano writes up HP's mesmerizing new ad campaign—"The Computer is Personal Again." Actually, "mesmerizing" was David's word... but I agree. David includes the first spot, with Mark Cuban—check it out. Strangely addicting: JacksonPollack.org MarketingProfs contributor (to both our blog and this newsletter) Suzanne Lowe asks: Wouldn't it be great if we could have superpowers? Here's a great way to look for a job. Start a blog and then create a fun, engaging, surprisingly honest PowerPoint (look in the right column under "Downloads" or click here). Finally, the MarketingProfs Daily Fix has a new server and a brand-new address. Instead of blog.marketingprofs.com, the blog has moved to a nicer neighborhood at www.mpdailyfix.com. Thanks for stopping by! Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
www.marketingprofs.com
Keeper of the Blog
www.mpdailyfix.com
| | |  |
|
|
Howard Greenfield
Going Mobile: Portable Media Market Finally Getting Traction? Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell phones in use worldwide, 236 million now contain 3G technology enabling video playback. Can you say mini media market? Well, it may not be so mini.... As Mark Twain observed, there are lies, damn lies, and statistics. But timing is everything. Get the full story. |
Mike Schultz
Don't Worry About Your Competition (Let Them Worry About You) Here are four common mistakes that service firm leaders make, and five tips on how to save time, money, and heartache when thinking about the dreaded competition. Get the full story. |
Rishi Bhandari
Retail's Marketing Management Challenge As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. It's a lot to manage, but this checklist should help. Get the full story. |
Meryl K. Evans and Hank Stroll
Marketing Challenge: Three Magical Marketing Metrics Thanks to technology, you've got a big file of data available for your review and analysis. But what to do with all those numbers? How do you change them into English? How do you help them tell you a story about an advertising campaign? Get the full story. |
|
 | | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Strategy and Development:
Roy Young
roy@MarketingProfs.com
Director of Premium Services
Val Frazee
val@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
| Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.
| Advertising Info
Reach a professional
advertising and marketing audience. Visit here to
get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
|
You received this
newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com,
or because you subscribed to our newsletter. You can easily change the newsletter
format to text or html, change your email address by going
here.
To leave our mailing list, simply send us a blank e-mail here.
Copyright © 2006 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004
We protect your privacy
All logos and names are the copyrights of the respective owners
|
| | |
|
Send our newsletter to a friend or colleague.
