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In this Newsletter:
- Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2)
- Special Report from MarketingProfs: Marketing to Hispanics (Part 1 of 2)
- Customer Experience Files: Taking a Bite out of Apple
- How to Create a Successful Business Blog: 8 Planning Tips (Part 1 of 2)
- Is Your IP Address Whitelisted?
- The Best-Kept Secret of the Selling World
- Marketing Challenge: Where Are the Experienced Freelance Marketers?
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2006 Trends & iPod Referral
UPDATED FOR 2006! Precision email solutions company, ExactTarget, works with over 3,000 companies including Home Depot, Honeywell, and Scotts. They’re offering a brand new whitepaper, "10 Email Trends For 2006", including insight on relevance, frequency, design and more. If that isn’t enough, ExactTarget offers a Referral Program with drawings for Video iPod's!
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Elaine Fogel
Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2) No communication platform has been embraced more lovingly than the simple, but effective, newsletter. What sets a great newsletter apart from simply a good newsletter? Last week, we looked at the strategy behind a solid newsletter, its title, and its content. Here, we'll examine the importance of creative design, printing and distribution, and which medium is best—electronic or print? Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here.
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Ignacio "Nacho" Hernandez Jr.
Special Report from MarketingProfs: Marketing to Hispanics (Part 1 of 2) The US Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market. In this new report from MarketingProfs is solid and hard-to-find data on what organizations are doing effectively to target this market, as well as what roadblocks exist. Get the full story
Want to play with the data? Click this button to view and filter the Marketing to Hispanics Benchmark Survey Results.
Please note: Benchmark Survey Results are available to paid members only. Get more information or sign up here.
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Leigh Duncan
Customer Experience Files: Taking a Bite out of Apple While Leigh is a huge Mac fan, her recent experience at her local Apple store was surprisingly underwhelming. In fact, it was bad. While it's possible that the problems she encountered are isolated, there are nonetheless some good lessons for anyone managing a retail merchandising experience. Get the full story. |
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A Note to Readers Daily Fix Focus Group You gotta love the folks at the MarketingProfs Know-How Exchange, our Q&A discussion forum. Last Friday, looking to generate some publicity for our newly launched news and commentary blog the Daily Fix, I posted a query there on a bit of a lark. I said: "As you might know, MarketingProfs this week launched the MarketingProfs Daily Fix—a daily news, commentary and opinion blog covering all things marketing and advertising-related. See it here: blog.marketingprofs.com "As our blog is brand-spanking-new, I want it to find an audience—my hope is that tons of people will be commenting on the posts and interacting with each other and the authors. Obviously, I can promote it within MarketingProfs—but I'm open to other promotional/marketing ideas, too. Anyone else out there have some good ideas for me?"
I was bowled over by the results. In short order, I had more than a dozen great ideas, and inspired my new best friend Steve Byrne to launch a companion question on the Daily Fix. In short, I had convened my own focus group, from which I learned a whole lot about the nuts and bolts of blog feeds and search. What's more, I recalled anew what a fantastic resource the Know-How Exchange is for any marketer, even those of us who have been around for a while. After all, marketing is an evolving discipline, and each of us can't know it all. But at the risk of sounding corny, the Know-How Exchange is a great place to pool our collective wisdom. Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
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Bill Comcowich
How to Create a Successful Business Blog: 8 Planning Tips (Part 1 of 2) Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, securing of a corporate champion, and the "go" decision. Get the full story. |
Neil Anuskiewicz
Is Your IP Address Whitelisted? You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a stunning custom email. You then send the email to your list but find that deliverability rates are lower than you planned—mostly because none of your recipients at a major Internet service provider (ISP) received your email.... Uh-oh. Get the full story. |
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Two-day executive retreat, April 20-21:
Finding Prospects and Keeping Customers We're bringing eight of our best MarketingProfs authors to
beautiful Santa Barbara, California, to share expertise and
insights about customer acquisition and retention.
There's room for only 50 people. Join us there!
Read all about it and download the 7-page brochure now. |
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Jeff Thull
The Best-Kept Secret of the Selling World Problems cost money. More often than not, however, the only cost that customers and sales people focus on is that of the proposed solution. The most critical cost, the cost of the problem, remains the best-kept secret in the selling world—and certainly the most overlooked. Get the full story. |
Meryl K. Evans and Hank Stroll
Marketing Challenge: Where Are the Experienced Freelance Marketers? We hear of freelance writers, freelance editors and freelance designers, but rarely do we hear of freelance "marketers." But that is beginning to change. Now that telecommuting is commonplace and workers are more mobile, freelance marketers are starting to sprout up all over the place. This week: Where can you find a good one? Get the full story. |
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