Greetings, discerning readers!
Following the debut in May of the first in a new line of marketing services shopping guides—what we call "Vendor Selectors"—MarketingProfs is today unveiling the second. This one deals with search engine optimization (SEO). (The first focuses on email marketing.)
Looking for any sort of service provider in the marketing space can be intimating and daunting. But what's cool about our Vendor Selectors is that they help you shortcut your shopping experience with detailed information on the strengths and weaknesses of specific companies in specific disciplines. The tools we've developed allow you to easily filter and compare vendors—so you don't waste a lot of time talking to companies that really don't fit your needs.
The second Vendor Selector to roll off the MProfs assembly line contains 55 product/service listings contributed by approximately 50 SEO service providers. As always, the front page of the Vendor Selector is available to all MarketingProfs members.
Our prized Premium members get extra goodies, of course. They can take advantage of three interactive features, including enhanced filters for sorting and comparison product listings. They also get a Shopper's Handbook (penned by the charming and knowledgeable Alan Rimm-Kaufman), who walks you through the selection process.
Just like our last email guide, what's really cool is that the SEO Vendor Selector is a dynamic thing—built as a tool rather than a static report. You aren't getting a two-inch binder of reading material but a flexible, adaptable tool that we can constantly improve and upgrade to suit the changing needs of our audience.
Check it out here. And let me know what you think!
As always, your feedback is welcome and encouraged.
Until next week,
Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs.com
P.S.: Among those who busted their butts to make this guide happen (thank you Aaron, Achim and Sharon), no one dedicated more hours than our own Carrie Shearer. A very special thanks to Carrie, whose typing fingers were worn to the nub researching this project. Carrie, you rock. Now go take a vacation.
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