I came home last night from a weekend in Maine to an 800-word email from my colleague Val Frazee. (Yes, I counted!)
Val has been spearheading the launch of a new MarketingProfs line of marketing service directories called "Vendor Selectors," the first of which debuts today. And cranky as I was after battling Memorial Day traffic home, the enthusiasm Val expressed in her email was infectious. Next thing I knew... I was scrolling through the product listings and playing around with the various filter options. Very cool stuff, indeed!
The first Vendor Selector to roll off the MProfs assembly line deals with email service providers--36 blue-chip vendors who have been invited to participate in this interactive buyer's guide. See the list of vendors and the details about them here: www.marketingprofs.com/bg.
The front page of the Vendor Selector is available to all MarketingProfs members. In addition, annual Premium and Premium Plus members can take advantage of three interactive features:
- Shopper's Handbook: View a 50-page downloadable PDF report prepared by two subject-matter experts about how to choose an email service provider.
- Filters: Select up to 10 filters and view a vendor list tailored to your requirements.
- Product Listings: Select any number of vendors and press the "Compare" button. You'll see the vendors' answers to 150 questions; you can download or print to view them in a side-by-side Excel comparison table.
What's really cool about our email guide, Val says, is that it's a dynamic thing--built as a technology tool rather than a static report. You aren't getting a two-inch binder of reading material but a flexible, adaptable tool that we can constantly improve and upgrade to suit the changing needs of our audience.
What's more, the report is all about quality. The email vendors represented are truly the best of the bunch. Vendors participated for free (this is not an advertising vehicle) and dedicated some serious time and attention to answering questions about their email applications.
This report is the first of several we'll roll out in the coming months. (A report on Search Engine Optimization will be the subject of the next Vendor Selector, due out this summer.)
In the meantime, we'd love your feedback (including suggestions for future vendor categories). Please let Val or me know what you think.
Until next week,
Ann Handley
ann@marketingprofs.com
MarketingProfs.com
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