Greetings, discerning readers.
I was lurking in the corridors of the MarketingProfs Know-How Exchange last week. I confess it had been a while since my last lurk—still, as always, I was amazed at the buzz of activity and caliber of questions and answers there. But, for the first time, I noticed something else, too.
I realized that what I really love about the KHE (which is what the insiders call it) is that it's not just a discussion forum. Sure, you can get some solid answers to your thorny problems about metrics and measurement and customer behavior and strategy. You can even get your Web site critiqued by your peers and other users.
But the KHE also has that often-elusive quality that I truly value in a community: it's FUN, it's got a sense of humor, it's got heart. And you can feel the love.
In other words, I discovered that all of you smarty-pants Know-How experts... well, don't just know how—but that those of you who are part of this dynamic group also truly enjoy each other.
You seem to love being connected in a manner that transcends the original mission. When a KHE member got engaged at a Lionel Ritchie concert, for example, she was flooded with ideas on how to make her wedding as unique as the engagement. (The discussion is now closed, but you can still scroll through the thread.)
If you haven't checked out the KHE yet, you should. It's a great place to seek support and connection from marketers like yourself. If you have already discovered the KHE... congratulations: I'll see you around.
Until next week,
Ann Handley
ann@marketingprofs.com
Chief Content Officer
www.marketingprofs.com
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