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Stephan Spencer
Twelve Thought Leaders Discuss Search Engine Optimization (Part 1 of 2) Search engine optimization is a rapidly changing and exciting arena. In fact, the competition is heating up as companies awaken to a universe of marketing opportunities—providing their customers can find them, that is! Where is SEO heading? What are the trends and new opportunities? And what are the real issues facing the industry? To get some answers, MarketingProfs recently convened a Thought Leaders Summit with some of the best minds in the field of search engine optimization. Here is the collective wisdom of industry leaders. Get the full story. Please note: This article is available to paid subscribers only.
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Joe Tedesco
When IT Projects Don't Align With Marketing Plans If infrastructure-focused IT departments want to stop seeing themselves cut out of the conversations with their own companies' marketing departments, they've got to start speaking the language of business. Until IT departments are willing to make changes, their power will continue the steady decline that began with the recovery from the economic downturn. And marketing departments will continue to look externally for support. Get the full story. |
Robbie Baxter
Five Rules for Better Marketing Partnerships Marketing partnerships can be one of the cheapest, fastest and easiest ways to grow your business and test new market opportunities. It can also be a black hole for resources. During the Internet heyday, it was enough to identify a potential partner and a cool idea, sign a contract and "see what happened." But we've begun to realize that although a partnership has no up-front costs, it still can be expensive in terms of time, resources and mindshare. To maximize success, keep the following rules in mind. Get the full story.
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A Note to Readers Searching...and a Little Bit of Frivolity There's something new in the pages of MarketingProfs this week. A few weeks ago, Stephan Spencer moderated a 90-minute conversation among a dozen search engine optimization gurus. These heavy-hitters in the SEO space discussed the state of search today and identified significant trends and opportunities for the future. The result of that discussion, "Twelve Thought Leaders Discuss Search Engine Optimization," is the first of a two-part article Stephan distilled from their thoughts. As Stephan writes, "Search engine optimization is a rapidly changing and exciting arena. In fact, the competition is heating up as companies awaken to a universe of marketing opportunities—providing their customers can find them, that is!" Don't miss this week's Premium piece. Stephan says, "Think of it as the next best thing to being at an industry conference that would likely cost upwards of $2,000 to attend." For more on SEO, don't miss the second part of Gerry McGovern's "Links: How the Search Engines Find You." The piece is classic McGovern: direct, clear, and practical. Finally this week, here's some pure frivolity I picked up in my travels online in the last few days: www.netdisaster.com. Yes, it's silly. But it's strangely addictive and amusing. Until next week, Ann Handley
Chief Content Officer
ann@marketingprofs.com
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Mike Schultz
Services Marketing Is Moving Online—Are You? Services marketing efforts are moving online not because a few marketing consultants and strategists say they are—but because your clients and prospects are online, and their online experiences are influencing all buying decisions. Here are four arguments you can use to help your firm boldly enter the new world of online marketing. Get the full story. |
Rob Murphy
Getting the Most From Your Sponsorship Investments Your credit card company invites you to attend a meet-and-greet with your favorite rock band before the upcoming concert. Your financial institution offers you a private golf lesson from one of the professional golfers in a PGA tournament. Your airline offers you the chance to attend spring training for your favorite MLB team. Sound impossible? Not at all. Welcome to the new world of sponsorships. Get the full story.
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Gerry McGovern
Links: How the Search Engines Find You (Part 2) Search optimization is about getting links. The more links you get to your Web site, the more likely you are to get into the first page of search engine results. In other words, killer Web content gets killer Web links. Last week, we covered the basics. Here, we continue the conversation. Get the full story.
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Meryl K. Evans and Hank Stroll
SWOT Team: Building Community With Wikis and Weblogs and Other Forums Online communities have been around for years, but we now have more tools for building them. The options include Weblogs (blogs), wikis, forums (bulletin boards), email discussions and online chats. Each has its strengths and weaknesses. Which one best suits your needs? Also this week, read your suggestions for the previous dilemma: How does a company determine which collateral format works best for particular activities, or to target specific decision makers? Get the full story. |
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