|
Stephan Spencer
Getting Google to Love Your Web Site: 50 Questions and Answers (Part 1) How do you know if your site is search engine friendly? What is the best way to find out the number of people searching for specific keywords? Stephan shares his answers to 50 key questions about Google. Together, they offer a bounty of information on the ins and outs of Google search. Get the full story. |
Ben McConnell and Jackie Huba
Market Like a Rock Star An artist’s emotional and riveting live performance has tremendous influence on word of mouth and future CD sales. Watching a performance in person with other fans can be a powerful communal experience. And it so happens that grassroots tours of business “rock stars” are a hot ticket of late. Here are some of the business acts on the road this year. Get the full story.
|
Nick Wreden
Battle of the Brands An epic battle of the brands is brewing in Asia. Ostensibly, it is about whether upstart, low-cost airlines can take on well-established giants. But, ultimately, the battle is about whether the best means for building long-term brands is price or whether it is service. Get the full story.
|
|
 |  | |
A Note to Readers From Google to Rock Stars Greetings, discerning readers! I’m particularly excited about this week’s issue of MarketingProfs because it’s…well, excellent! First up, Stephen Spencer pens an informative and highly readable Q&A about Google. From “how do you know if your site is search-friendly?” to specifics on code and links and meta tags, Stephan serves up everything you need to know to make your site the apple of Google’s eye. (Well, nearly everything – part two is next week.) Incidentally, Stephen’s Premium piece is based on last month’s MarketingProfs seminar about optimizing your site for Google search, conducted with partner Brian Klais. Since Stephan lives in New Zealand, he rallied in the middle of the night – his time – to lead our mid-day seminar. Despite the hour, he was sharp as a tack – the Google seminar became our most popular seminar yet! Elsewhere on MarketingProfs, our friends Ben McConnell and Jackie Huba return with “Market Like a Rock Star.” Grassroots tours of business “rock stars” are hot this year. What do business acts on the road – from HP to Red Hat – know that you don’t know? So don’t waste a moment. Belly up to the feast and enjoy! I guarantee you’ll leave full to the brim. Until next week, Ann Handley
ann@marketingprofs.com
MarketingProfs.com
| | |  |
|
|
Jeff Thull
The Art of the Complex Sale
As a manager, you have probably seen your sales and marketing representatives in the following scenario: They’re trying to convince a potential customer that your company’s great products or services will solve the customer’s most pressing problems. To prove the point, they explain precisely how their solution will work.
Did they make the sale? Or offering free consulting? Here's how to avoid the latter. Get the full story.
|
Yvonne Bailey and Hank Stroll
SWOT Team Searches for an Innovation Road Map This week, weigh in with your own answers to: How can we bring our innovation to market? Is there a road map? Join the conversation! Also this week, read your answers to last week's dilemma: Do we need a special marketing approach for our female clientele? Get the full story.
|
Gerry McGovern
The Three Core Principles of Great Web Design The essence of a Web site is self-service. There are three core things that self-service needs to get right: convenience, speed, and price. Convenience means task achievement with minimum effort. Speed means that you get in and out of a Web site as quickly as possible. Price means… people are cheap on the Web. Get the full story. |
Garland Coulson
Think Globally, Act Locally The Internet has proven itself a great tool for small- and home-business owners to reach global markets. But what about people in industries that rely on local clients? Get the full story.
|
|
 |  | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Partnerships:
info@MarketingProfs.com
A
d/Sponsor Information:
go here or contact jim@MarketingProfs.com
Premium Subscriptions:
Roy Young
roy@MarketingProfs.com | Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.
| Advertising Info
Reach a professional
advertising and marketing audience. Visit here to
get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
You received this
newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com,
or because you subscribed to our newsletter. You can easily change the newsletter
format to text or html, change your email address by going
here.
To leave our mailing list, simply send us a blank e-mail here.
Copyright © 2004 MarketingProfs.com. All rights reserved.
MarketingProfs | 419 N. Larchmont | #42 | Los Angeles, California | 90004
We protect your privacy
All logos and names are the copyrights of the respective owners |
|
| |
|
See below for Advertising, Subscription and Contact information.
You get affordable advertising for all types of budgets.
Emma can help, at prices that make the Big Guys blush.
