Hello discerning reader!
Welcome to this week's newsletter. Thanksgiving may not be until next week, but there's a veritable feast of advice and know-how in this week's issue.
Don't miss Allen Weiss's next installment in his series on lasting B2B relationships. In it, he answers the query he posed last week: If you really want to let that special someone (or company) know how much they mean to you, would you send them fresh flowers—or dried ones? The answer might surprise you.
Also, Mike Schultz and John Doerr bust seven myths of lead generation in the well-written and knowledgeable, "Inconceivable! 7 Misconceptions About Lead Generation." (If, like me, you are a fan of The Princess Bride, you have all the more reason to check out their piece!)
Finally, I was recently handed a copy of Kristin Zhivago's new book, Rivers of Revenue: What to do when the money stops flowing (Smokin' Donut Books, 2004).
Kristin is a marketing veteran who understands customer behavior, and in her new book she offers a new take on selling pretty much anything: ideas, services or products. (She's also a good writer, which makes the 323 pages a whole lot more enjoyable.) The book is both inspiring and practical, which is a powerful tonic, in my view.
Thanks for stopping by. As always, your feedback is both welcome and encouraged.
Until next week,
Ann Handley
ann@marketingprofs.com
MarketingProfs.com
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