Here’s a great blogging resource, courtesy of my Maine friend Richard Hoy, who runs a web site called booklocker.com.
For companies serious about using blog technology as business tool, consider Movable Type. As Richard says, Movable Type is basically a professional-grade content management system geared specifically to blogging.
MT is fast, efficient, and secure -- no server outages occur so you’ll never hang in the middle of a post.
Moveable Type runs on your company’s own server, which can be both a blessing and a curse.
MT competitor Blogspot “can actually manage a blog on another server (say i
f you wanted to host it under you
r own domain, rather than https:////blogspot.whatever.com). But to do this you have to give blogspot access to your server, which is inherently insecure,” Richard says.
The bad news is that it can be a bit of a bear to install, according to Richard. But once it’s up and running, it works like a charm. (MT will soon be unveiling a hosted version of its blog product, called TypePad.)
Here’s the bottom line: “Movable Type has basically all the same features as blogspot,” he said. “It is just a much more polished piece of software. Kinda the difference between Dreamweaver and FrontPage.”
If you have found a business resource that’s proven to be a better mousetrap, drop me a line. I’d love to hear about it.
As always, your feedback is both welcome and encouraged.
Until next week,
Ann Handley
ann@marketingprofs.com
MarketingProfs.com
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