| Gary Goldhammer and Linda Zimmer
Fresh Eye for the Marketing Guy Time to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.
We should be offering the stuff our customers are truly starving for—real knowledge and real connections, a voice instead of “the brand.” Get the full story. |
Tamara Halbritter and Hank Stroll
Planning Process Out the Window? SWOT Team Gets It Back How can you make strategic planning more productive? What tips can you give to improve the strategic planning process and its results? Also this week: Tips on marketing with a bare-bones staff. Get the full story.
|
Roy Young
Making Marketing Matter: The Skills You Need According to Spencer Stuart’s Jerry Noonan In his work as executive search consultant, Jerry has helped many organizations fill senior-level marketing positions. Here, Jerry outlines the critical skills that marketers need in order to build equity within their organizations, and he talks about the unique value that marketing brings to the table. Get the full story. |
|
 |  | |
A Note to Readers Big Cheese and Big Picture Judging from the reader comments I receive and the activity on the site, it’s clear many of you have been reading the excellent Q&As appearing weekly by our own Roy Young. If you aren’t among those readers, you’re missing out! Over the past several weeks, Roy’s interviewed the big marketing cheese of New York City, the man who's responsible for marketing Visa’s significant brand, and many others. They are all part of Roy’s “Making Marketing Matter” series, a version of which is coming soon to an ebook store near you. (Yes, that would be ours.) For a complete listing of Roy’s interviews, click here. And take a look at his latest interview today, with executive search consultant Jerry Noonan with Spencer Stuart. As always, your feedback is both welcome and encouraged. Until next week, Ann Handley
ann@marketingprofs.com
MarketingProfs.com
| | |  |
|
|
Nick Usborne
The Accidental Business Coach What used to take weeks of research and strategic planning can now be done in an hour or less, with tools like Site Build It! and others. Even if you have an existing business, these tools are a great way to identify strengths and weaknesses in both your business and marketing plans. You can even use them to figure out the language to use in your next brochure or direct mail piece. Get the full story.
|
Brian Klais
Will California’s Spam Law Kill Your Email Marketing? In case you haven’t heard, California’s new spam law prohibits the sending of unsolicited email advertisements starting in the new year. While the law is aimed at spammers, its wake is rippling toward every legitimate email marketer. Why? Because the bill takes an “opt-in” approach, similar to what the European Union has adopted. And it applies to any email address used by a resident of (or accessed from) California. How many people does this include on your list? You’re not sure? Gulp. Get the full story.
|
Sean D’Souza
Harnessing the Customer Stampede Factor Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your Web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how can it make your campaign come alive again? Get the full story. |
Steve Markman
Eight Steps to Getting Speaking Engagements Speaking at public forums often results in new business, because an audience of potential customers or clients gains an increased awareness of you or your company, as well as its strengths. So how do you get the gigs? Get the full story.
|
|
 |  | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Partnerships:
info@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com | Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. | Advertising Info
Reach a professional
advertising and marketing audience. Go here to get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, or change your email address by going here.
To stop delivery, please send us a blank e-mail here:
mailto:%%remove%%
Copyright © 2003 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners |
| | |
|
On Mobile Phones & PDAs at m.MarketingProfs.com
See below for Advertising, Subscription and Contact information. 
You get affordable advertising for all types of budgets.
Emma's stylish html email marketing helps you save the day.
