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| July 23, 2002 |
Circulation:
55,000+ |
Volume 2,
No. 15 |
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1 - A Road Map to Advertising Results
2 - Is Nature a Marketing Guru?
3 - Tame the Beast: Build a Living Global Brand
4 - Spam Threatens -- Or Does It?
5 - How Women Buy
6 - Top 5 Ways Newsletters Help Tech Companies
7 - Turning Occasional Buyers Into Loyal Customers
8 - First Impressions Count with Email Marketing
9 - Don't Underestimate the Power of Meta Tags
+ Advertising Info. for MarketingProfs
+ Top articles from our last newsletter - in case you missed it |
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Publisher's
Note: |
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Accidental
Spam
Even the
best intentioned of marketers, including newsletter publishers, can fall victim
to producing spam. For this reason, the CEO of GotMarketing.com, Lynda Partner,
in cooperation with MarketingProfs, wrote a neat little handout that spells out
some ways to make sure you're not sending spam. You can download your copy by
clicking here.
No More Gurus
Maybe it's just me,
but I'm getting real tired of the word "guru" when it applies to marketing.
There are so-called marketing gurus everywhere, and now even Advertising Age anoints
people who write controversial books (like the newest books by Ries and Zyman)
as marketing gurus, based essentially on personal opinion and idiosyncratic examples.
Buyer beware. Gurus
are people to follow, but if you're not careful, they'll lead you off the nearest
cliff.
As always, your
feedback
is both welcome and encouraged.
Until next time,
Allen Weiss
Publisher
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Info about
MarketingProfs.com |
| MarketingProfs.com
is an online publishing company that specializes in providing both strategic and
tactical marketing know-how to Internet and offline marketing professionals through
a combination of provocative articles and commentary. Get original, not recycled
ideas. The MarketingProfs e-newsletter is published twice monthly.
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Improve
your direct marketing ROI. Click to get
our free newsletter and access winning strategies.
We do marketing plans/audits, creative development and
execution, database/media maximization, lifting LTV.
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1
- A Road Map to Advertising Results
As every
savvy financial investor knows, managing risk is imperative for success. In advertising
and marketing, risk management plays an equally important role.
One way to manage
risk in advertising and marketing is to subscribe to a tried-and-true "methodology."
This type of process allows you to learn from the successes (and mistakes) of
those who have gone before you. What
follows is one such successful methodology.
Want to keep your
risk in check?
Read on...
|
2
- Is Nature a Marketing Guru?
Technology rules.
Yeah, for about five minutes--then natural instincts take over. Are you stupid
enough to fight Mamma Nature?
Depends...will she
put up a good fight?
Read the story... |
|
3
- Tame the Beast: Build a Living Global Brand
Global branding.
Sounds like a “beast” to some, but it’s the buzzword in e-marketing
for the new millennium. Are you ready to tackle it, you wonder? Can you afford
to do what it takes to get your brand established worldwide? Let me assure you
that you can!
Glad you think so!
Then let's get traveling ...
|
4
- Spam Threatens -- Or Does It?
Enough with those
e-mails promising to enlarge your ink-jet credit overnight while you work at home
-- or some such nonsense. Spam is the wart that threatens to permanently disfigure
commercial e-mail. Why most people dislike spam more than unsolicited direct paper
mail comes down to three simple reasons.
Well I can think of at least 10! But tell me your three...
Click
here |
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"Winning on the
Web: The Executive Guide to Smarter
Marketing" Still trying to figure out how to leverage
the Web in your marketing strategy? Breakdown the
myths! Learn how in this new guide sponsored by
NetIQ WebTrends.
Get your free copy today!
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5
- How Women Buy
What women want is
the eternal mystery, and we can’t all tweak our product lines to fit a woman’s
top ten desires (true love, regular pedicures and sculpted upper arms, among others).
So, if you want to reach women with your wonderful widget, and they don’t
yet realize that they need your widget at all, what do you do?
The buying mind
of a woman is a sophisticated and powerful tool. Marketers should try to tap into
the characteristics of her buying mind that will guide her to thinking that what
your company provides is, indeed, what she wants. Here are those characteristics...
Hey, it's quicker
than a trip to Venus.
So
read the article ... |
6
- Top 5 Ways Newsletters Help Tech Companies
Tech companies, it’s
true: your customers care. They care about how you treat them and about what you’re
doing to help them. They care about working smarter with you. Here's how a content-rich
newsletter can help you help them.
I care too!
Tell
me how to show it... |
7
- Turning Occasional Buyers Into Loyal Customers
I am often asked by
businesses if a membership program would be “right” for their company.
Here's a “yes” or “no” membership qualification test. Take
the test and see if your company needs a membership program.
Can't we all just belong?
OK, give me the test... |
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Turn-key
solutions to handle all your online direct marketing needs. World class technology,
maximum flexibility, industry leading support infrastructure gets you help and
advice when you need it ... fast.
Click
here for more information
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8
- First Impressions Count with Email Marketing
The R word comes up
a lot when talking about email marketing, and especially email newsletters. That's
R for Relationships; customer, marketing, reader, prospect, partner etc.
In an email context,
the first time a recipient "meets" your list is your opportunity to
make that all important first impression - an impression that colors the character
and path of the subsequent reader relationship.
But this first
meeting is not when they get their first issue or email from you. No. If you're
going to get the relationship off on the right footing, then you need to be making
a positive impression before they've even signed-up to your list.
Relish a relationship
requited?
Read
the story...
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9
- Don't Underestimate the Power of Meta Tags
Meta tags used to
be an important variable for high search engine rankings. Then the practice was
abused by shady operators. However, there are good reasons why it's still smart
to create proper meta tags.
Well I'm no shady operator.
So
tell me the meaning of meta...
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