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| June 11, 2002 |
Circulation:
46,800+ |
Volume 2,
No. 12 |
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1 - Heavenly Matches: Make Your Business Relationships Last
2 - Yes, Virginia, Content CAN Sell!
3 - The Power of Why
4 - Mind Your Language
5 - One Proven Way to Triple Your Conversion Rate
6 - Establishing a Search Engine Marketing Budget
7 - Email Marketing Isn't Just About Email
8 - If You Can See It, You Can Brand It
9 - Breakthrough to Creative Copywriting
10 - Respect: A Real Key to Success
+ Advertising Info. for MarketingProfs
+ Top articles from our last newsletter - in case you missed it |
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| MarketingProfs.com
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tactical marketing know-how to Internet and offline marketing professionals through
a combination of provocative articles and commentary. Get original, not recycled
ideas. The MarketingProfs e-newsletter is published twice monthly.
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1
- A Match Made in Heaven: Make Your Business Relationships Last
We all
seek that forever partner – in our personal lives, of course, but also in
our professional lives, with a customer or supplier, for example. But as with
any relationship, a lasting one is both tricky to find and difficult to maintain.
Such relationships
are possible, and the good news is that you don’t even have to have the lowest
price to make them last. In fact, it’s not about price – your prices
can be higher than your competitor’s when you have the advantage of a long-term
relationship.
Yes, you read that
right. Read
more |
2
- Yes, Virginia, Content CAN Sell!
Many content writers
may shudder at the very prospect of precious 'editorial’ content being degraded
as a tool for selling. But it's OK for content to sell. And it's OK for copy to
inform.
...click
here to feel better about yourself
|
3
- The Power of Why
Here's some simple,
down to earth advice. Yet it represents one of the most powerful psychological
triggers why people buy. WHY on earth would you ignore it?
Read more
|
4
- Mind Your Language
A new study conducted
by Global Reach indicates that non-English speakers now outnumber native English
speakers in terms of online users. You'll need to brush up on your Bafaw-Balong...Cliquez
ici
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Identify
the value of advertising campaigns, navigation changes, content restructuring,
interactive applications, etc.
This exclusive Summit is a private forum where you will discuss and determine the answers to your most critical questions.
Click
here for information
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5
- One Proven Way to Triple Your Conversion Rate
What makes a home
page convert visitors into buyers? Is it the copy, the design, the layout, the
navigation, or the perceived value of your product or service?
The answer is all
of the above. But effective copy may be the most important element in propelling
a visitor to take action on your site.
A before and after
home page copy makeover offers some great lessons on how small changes in wording
and design can yield significant business results.
It's makeover madness...
click
here for the new you
|
6
- Establishing a Search Engine Marketing Budget
Here's how to plan
and justify your SEM budget, if you're in one of those firms that don't understand
the power of this marketing vehicle...Read
more |
|
7
- Email Marketing Isn't Just About Email
The English poet John Donne (he of "for whom the bell tolls" fame) wrote
that "no man is an island." Nor is any email campaign.
Forget that and you may find the bell tolls for you.
Click here to stop the ringing
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Easy Do-It-Yourself Newsletter Management
E-Mail Newsletters are a powerful marketing and relationship tool. The Spd E-Letter v4.0 combines this proven medium with advanced personalization and tracking features, providing you a solution with far more flexibility and power than anything else on the market, all at a price you can afford.
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8
- If You Can See It, You Can Brand It
Successful branding
takes a product, service or company beyond market share. What your customers see,
hear and experience with your brand becomes what your brand stands for.
If you have a product
or service that is tangible, visible or measurable, it is easy to make it sell.
You can help prospective customers relate it to the five senses.
But what would
you do for a product or service that cannot be packaged physically or can only
be viewed in a cluttered marketplace?
Want to beat the competition
- sight unseen?... click
here |
|
9
- Breakthrough to Creative Copywriting
The next time you're
banging out an ad - or resume - stop yourself from marching down the same old
path.
Need a release from rote writing? Read
on to break out
|
10
- Respect: A Real Key to Success
Respect often doesn't
develop in business relationships. Why not? What can you do to increase the respect
you get?
R-E-S-P-E-C-T: Find out what it means to...YOU... click
here |
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