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| May 28, 2002 |
Circulation:
44,100+ |
Volume 2,
No. 11 |
|
1 - Content and Copy: Why They Should Work Together
2 - 8 Clues to Get You Global: Building an Export Dream Team
3 - Is Your IT Sales Quota Wrong?
4 - The Positioning Statement: Don't Communicate Without One
5 - Watching Your Competitors
6 - 20 Tips and Traps of Internet Marketing
7 - Relationship Branding
8 - Immunizing Agencies
+ Advertising Info. for MarketingProfs
+ Top articles from our last newsletter - in case you missed it |
| Welcome
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Allen Weiss
Publisher MarketingProfs |
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1
- Content and Copy: Why They Should Work Together
Let's talk about
the difference between content and copy, and why it's critical that they work
together on the web.
But first, let's
take a short walk back in time.
Generally speaking,
the writers of content came to the Web in advance of copywriters. Content managers
and their writers helped move text from offline sources onto the Web.
Content was reformatted
and presented in a way that better suited the online reading environment. And
following the advice and sentiments of early experts in the field of online content,
most of this text was written in a very objective, formal way. Many content managers
squirmed at the very notion of allowing some marketing copywriter loose on their
sites.
Can't they just get
along? Click
here to find out |
2
- 8 Clues to Get You Global: Start By Building an Export Dream Team
In a recent survey,
most executives believe the Net will be vital to their future export strategy.
Are you ready?
Click
here to get a jump start
|
3
- Is Your IT Sales Quota Wrong?
Here are the top ten
most common methods firms use to calculate their technology sales quota, and they're
all wrong.
See if the method you use made the list... click
here
|
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Manage
your pay-per-click advertising in less time and get BETTER results. Sign up for
our FREE
7 day trial and find out using our bid management service drives
more traffic for the same money and saves you hours in managing your keywords
on Overture, FindWhat, Sprinks, Ah-ha and many more.
Click
here for your free trial.
For more information
info@clickpatrol.com
ClickPatrol is an Overture approved third party provider
|
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4
- The Positioning Statement: Have One Before You Start Communicating
One of the most
profound statements made on the subject of positioning comes from Louis Carroll's
Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds,
"if you don't care where you're going, it doesn't make a difference which
path you take."
So it is with too
many company's marketing communications programs. Without direction or focus,
a business or organization often acts like a multi-headed creature - speaking
from many mouths, saying nothing and going nowhere.
So, how can you
get your communications program on the right path?
Do it, or your competitors
will do it for you... click
here for more
|
5
- Watching Your Competitors
Now that your website
is at the top of the search engines, your competitors will want to knock you off.
What are you doing about it?
Waiting until you disappear?...Read
the story and get back on top |
6
- 20 Tips and Traps of Internet Marketing
A non-technical perspective on Web Marketing learned through the fire of trial
by error. Web marketing for the technologically challenged...click
here |
|
|
Turn
Analysis into Action - Free Guide for eMarketers!
Sure, you're collecting web traffic data. Even looking at the reports. But what
are you DOING with the information?
Get your copy of The
10 Reports Every eMarketer Lives For", a free guide sponsored by NetIQ
WebTrends and get ahead of the curve
|
|
|
7
- Relationship Branding
The other day I
was speaking with a colleague, and I was quite surprised to hear him say that
while he knew what a brand was, he didn't really know what a brand was, why some
brands were stronger than others, the deep purpose of the brand concept, and why
some consumers are so brand loyal. This got me thinking, and made me consider
the following…
Simply put, a brand
is a promise, an expectation waiting to be fulfilled. But the promise of the brand
isn't always fulfilled the moment the product is purchased.
So how is the promise
of a brand fulfilled?...click
here to find out |
8
- Immunizing Agencies
What makes the advertising
industry so plagued by the natural external forces that are bound to occur. Is
there something that can keep them immunized? Just what the doctor ordered...
click
here |
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