Look
at your sales operations in a whole new way with Daily Business Intelligence from
Oracle. When decisions have to be made at a moments notice, you need up-to-the-minute,
cross-company information at your fingertips. Click
here for a FREE Business Success Kit with a whitepaper from The Economist,
demos, and an executive workshop.
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May 14, 2002 |
Circulation:
41,500+ |
Volume 2,
No. 10 |
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How
To Sell Technology and Professional Services to C level Executives of Fortune
1000 companies and small private firms. Sales training publication with proven
sales techniques to help you exceed your IT sales quota. Recently reviewed by
CIO Magazine! www.howtoselltechnology.com
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Web
Site Usability: Strategies for Categorizing Categories
In the
old days, we never paid attention to content. When we designed a product, like
a word processor, we only focused on how the user interacted with the product.
We never focused on what they wrote -- their content.
But now, browsers
don't really do anything without content. What makes or breaks a web site is the
content involved. And content is really hard.
How should it be
organized? How should it be written? What can we leave out? What must we include?
Does order matter? Does presentation matter? We're just now getting a glimpse
of how much we need to learn to answer these questions.
How do you organize
the virtual? Click
here to find out
|
Six Costly Mistakes You Can Make in Marketing to Women
If you've been paying
attention lately, some companies are marketing to women very effectively, while others are not.
Tired of Mars & Venus? Click here for some down to earth answers...
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Search
Engine Marketing: Finding the Right Vendor
When it comes to search
engine marketing you've got to have the right information to make an informed
decision.
So what information do I need? Click
here...
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Can You Convert Your Marketing into a Religion?
Religion breeds fanatics.
And if it works for a bunch of crazies, why not make it work for your product
or service?
Want the Pope's Secrets to Success?
Click here...
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Manage
your pay-per-click advertising in less time and get BETTER results. Sign up for
our FREE
7 day trial and find out using our bid management service drives
more traffic for the same money and saves you hours in managing your keywords
on Overture, FindWhat, Sprinks, Ah-ha and many more.
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For more information
info@clickpatrol.com
ClickPatrol is an Overture approved third party provider
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12-Step Foolproof Sales Letter Template
You don't have to
be an award-winning copywriter to create effective sales letters. In fact, writing
great sales letters is more of a science than an art.
Read
how the pros do it...
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Using Customer Interactions to Improve Your Marketing
There is so much going
on in the CRM world these days that it is easy for some of the simpler ideas for
improving your bottom line to go untouched. Worries about profitability and growth,
integrating multiple solutions and customer views, analyzing and segmenting customer
data, acquiring and retaining customers, reducing costs and meeting customer satisfaction
goals all set in an environment of downsized corporate budgets could make executives
overlook the obvious.
If yours is like most companies, the best source for identifying new leads,
cross-sales, up-sales and customer attrition risks is going to waste.
Want to know what
it is?...read
the story
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Web
Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like
Amazon.com. The trouble is, the creative spirit hates to copy the work of others.
Want to be a creative Amazon? ...Click
here
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Turn-key
solutions to handle all your online direct marketing needs. World class technology,
maximum flexibility, industry leading support infrastructure gets you help and
advice when you need it ... fast.
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here for more
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The Principles of Reality PR
Is your public relations
campaign getting the results you want? If not, it could be time for Reality PR.
It's based on tactics
a lot more solid than outdated press releases. And Reality PR gets better results
than traditional PR.
Think like a
wired journalist
To practice Reality PR you must think like a wired journalist and realize that
the fact your company exists is not news. You must understand what the journalists'
audience wants to read and what they, by virtue of this, want to write.
What besides publicity
can attract attention to your company and help build your sales? Plenty!
What else?...click
here to find out |
Get
with the Program! Send Regularly Scheduled Email
Cease with campaign
marketing and switch to program marketing. What is it and how do you do it? Here's
five critical elements for success.
Click
here for more |
Why Dot-Coms Fail - a Webmaster's Perspective
Sure you hear pronouncements
and predictions about dot-com failures every day. But from the people who actually
design them? Well, this webmaster's willing to talk.
Let
me hear it from the horse's mouth |
Top
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