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| April 2, 2002 |
Circulation:
34,000+ |
Volume 2,
No. 7 |
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1 - When the Message is Only Skin Deep
2 - Press Releases are a Colossal Waste of Time
3 - 6
Tips To Shock Your Global Customers: It Works for Madonna
4 - Complex
Times Demand Greater Simplicity
5 - Has E-mail Won the Battle?
6 - Speaking in the Same Tongue
7 - Like
a Virgin: Is Your Marketing as Fresh as Madonna's?
8 - Are
You Practicing Permission or Perdition Marketing?
9 - Be
Kind to Customers: Give Them a Search Box
10 - Advertising Info. for MarketingProfs -
2 for 1 special!
11 - + the top articles from our last newsletter - in case you missed it |
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Two Articles
About Madonna? She has some things to teach you about marketing, and you don't
have to know how to sing and dance!
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When the Message is Only Skin Deep
Jason Pontin is
the editor of Red Herring magazine. And he isn't impressed by the leadership of
either Enron or Hewlett-Packard.
In a recent editorial,
he wrote:
"What Mr.
Skilling and Ms. Fiorina have in common is their indifference to the substance
of their businesses. They are all "message." They despise their employees,
their shareholders, and their customers; they have little interest in the products
their companies sell; but they love themselves and the trappings and power of
their rank."
What Mr. Pontin
articulates so clearly is what I see in the copy that is written for and by so
many companies, on and off the Web.
For more messages
that get under your skin, click
here
|
6
Tips To Shock Your Global Customers: It Works for Madonna
Global marketers can
learn from Madonna without going to the same extremes. And you don't need catchy
dance-club pop tunes and crisp concert choreography either.
What does that leave - lip-synching? Click
here to find out.
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Complex
Times Demand Greater Simplicity
Everyone's mental switchboard is on overload. People everywhere talk about
being distracted, being unable to finish projects, even being unable to sit still.
Anxiety and concentration can't co-exist. Being nervous—being jittery—means
being unfocused.
How
do you advertise when viewers are like that? ..click here
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Has Email Won the Battle?
Given the cost advantage
of electronic media, does it make sense to consider direct mail as an ongoing
part of your marketing mix?
Has email zapped snail-mail to death?
Read on...
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Speaking
in the Same Tongue
The challenge facing
the online marketing industry is to develop a common language that can be heard
and understood across all disciplines, and to become accountable to the bottom-line
goal of improving the way business gets done online.
Start communicating and improving your profits..click
here
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Like a Virgin: Is Your Marketing as Fresh as Madonna's?
Call it what you want,
but few pop stars and fewer businesses have understood the intricacies of Madonna's
genius of reinvention and its ability to repel the inevitable end of the business
cycle.
While Madonna soars,
everyone else seems to stumble, bumble and disappear down a deep, dark hole.
So what is it about
Madonna, Inc. that has allowed her to consistently reap profits for over 18 years
on the trot?
What can you learn
from the chameleon of pop music? Click
here
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Are
You Practicing Permission or Perdition Marketing?
Permission marketing
takes on many forms. Want to avoid eternal damnation? Click
here
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