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| March 19,
2002 |
Circulation:
30,200+ |
Volume 2,
No. 5 |
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This
issue's highlights include... |
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NetPreSys
THE AUTOMATED B2B SALES DEVELOPMENT SYSTEM
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How to Create an eDialog
If you owned a
store and noticed a customer in the store looking perplexed, wouldn't you go to
the customer and ask if there was anything you could help them with? Imagine what
they might say in reply. Think of what you would say back, based on how the customer
responded. You and the customer have engaged in a dialog.
But how does this
translate in to an online marketing campaign? Follow these steps and you'll see.
Click
here
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Job
1: Decide on the Purpose of Each Email
What is the purpose
of your promotional emails? Don't just shoot them off and hope for the best!
Click
here to improve your aim
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TURN
ON YOUR SALES - MAIL SMARTER
Receive
a FREE copy of Name-Finder's Direct Mail Guide - a brief overview of direct
mail marketing and mailing lists. Over 40% of your direct marketing campaign's
success depends on your mailing list strategy. Learn how to maximize your direct
mail results with the right mailing lists and unlock the full potential of your
direct mail campaign. Order your FREE Direct Mail Guide at: https:////www.namefinders.com/dmguide
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How
to Write an Award-Winning, Sales-Kicking Creative Brief
A creative brief is like a road map. A good brief leads to imaginative and
persuasive ads. And gets you there quickly.
A bad brief starts
you off in the wrong direction. So you have to stop, figure out where the heck
you're going, and start again. Or worse, you follow that brief to a town called
Bad Adsville.
Most briefs are
simply a list of questions. Is that really enough?
Want some new,
better fitting briefs?....click
here
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When Times Get Tough, the Tough Keep Talking
During tough times,
is it appropriate to continue advertising? Is it smart? Do your customers want
to hear from you?
Can
you afford to keep talking?
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Ten Tasks for Tailoring Email Newsletter Content
A central pillar
of successful relationship marketing through email newsletters is delivering valuable
content to your readers. One of the newsletter marketer's key jobs is to identify
the kind of content that provides this value, and then to adapt and present it
in a way that best fits the newsletter objectives.
Coming up with
the right content causes many marketers to furrow their collective brows as planning
or delivery deadlines near.
If you're facing
the black pit of creativity, here are a few tasks you can undertake to identify
and develop the kind of content that will bind (rather than blind) your customers
or prospects to your email publication.
Here's
how to get started...
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Book
Giveaway: New Ideas About New Ideas
What makes some people
and organizations more creative than others? How do they channel their creative
impulses into productive projects? How do they sustain their creative edge when
resources are scarce? We'll be giving away 5 copies of Shira P. White's new book,
New Ideas about New Ideas
This book giveaway
ends on March 18,2002
Click
here to enter our free book giveaway.
Speaking of giveaways,
here are the 5 winners who will receive Lois K. Geller's book "Customers
for Keeps":
- Person 1
- Person 2
- Person 3
- Person 4
- Person 5
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Top
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