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| March 19,
2002 |
Circulation:
32,000+ |
Volume 2,
No. 6 |
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This
issue's highlights include... |
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Publisher's
Note: |
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What's in a
Name?
First, thanks to all of you who filled out our survey! Wow, we got some
very good suggestions for a possible new name for our newsletter
(most of you said don't change a thing). We listed some of the more "interesting"
names at the bottom of this newsletter.
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and networking. Tell them you're a MarketingProfs "Insider" and
they'll knock off 20%. Simply use the promo code "mProfsInsider"
when registering. What a great deal! Click
here for details.
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Info about
MarketingProfs.com |
| MarketingProfs.com
is an online publishing company that specializes in providing both strategic and
tactical marketing know-how to Internet and offline marketing professionals through
a combination of provocative articles and commentary. Get original, not recycled
ideas. The MarketingProfs e-newsletter is published twice monthly.
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MarketingProfs..
e-Pistle?
InfoRag
BrainDump?
museletter?
WOW?
There were so many
to choose from! Look for our possible new name in coming issues.
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8 Global Marketing Gaffes
Once, when presenting
a gift to a Japanese businessman, I picked up a snack gift pack on the way to
our meeting. The precise number of snacks in the sleeve was four. I thought this
was an appropriate quantity to enjoy and share with his colleagues. I didn't realize
until later that anything boxed or presented in the quantity of four means death
to the Japanese. Needless to say, I conveyed to him the "kiss of death"
at the very beginning of our business relationship. I never heard from him again.
Live and learn.
I know you are
chuckling but don't miss my point: mistranslation (words, gesture in my case,
small nuances) can sabotage your best global marketing efforts!
Here are some
gaffes and how to avoid them. Click
here
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Where
Are You Going Without Your Marketing Grammar?
The nouns, verbs
and adjectives, and even a splash of color can get your company really communicating.
Click
here to get your grammar right
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Five Essential Ingredients of a Good Press Release
Can you add a little
spice without burning your britches?
Click
here to get cookin'
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Save ANOTHER
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We'll knock 10% off the regular monthly rate for your first 3 months.
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See the full range
of teleconference services at: https:////www.uconference.com
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How
to Win Business with Proposal Infographics
If a picture is worth a thousand words, no wonder savvy marketers are beginning
to pay much more attention to the graphical presentation of their business proposals.
Prospective clients
facing the prospect of wading through stacks of proposals filled with hundreds
of thousands of words usually welcome efforts designed to make their jobs simpler
and easier.
But are all graphics
created equally? Are there any risks involved in proposal graphics?
How
do you find someone to do them well?..click here
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Binge
Marketing vs. Consistent Marketing
I guess I'd better
do some marketing. Does that sound familiar? Then you're a binge marketer. And
as doctors tell us, binging is rarely healthy.
Is binging ever healthy? Read on...
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It Takes More Than a Writer to Get the Message Right
When writers have
the insight and skills to create a great message, but lack the authority to do
so, it's a problem.
In common with
many companies that have entered the online arena, the management structure of
this company didn't appear to allow these writers to do their job.
Too many interest
groups within the corporation were weighing in with demands for their fair share
of the homepage. Five or six of these separate stakeholders were using a part
of the page to publish their views and positions.
Is this the best
use of a homepage that is aimed at attracting new business for their company?
Clearly
not, but what can be done?...click here
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Scandalous Celebrities: When to Drop Your Product Endorser
Over the years, celebrity
endorsers have been involved in many different kinds of scandals, including illegal
drug use, shoplifting, steroid use, posing in the nude, and being stabbed.
Who
did these things?..and oh yea, what should a company do?
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ROI
for e-Newsletters: The Real Story
While you may think
there's one right way to calculate the ROI for your newsletter, the best way to
do it depends on your situation. Click
here to find out how.
Book Winners
There were 5 winners
who will receive Shira P. White's book "New Ideas About New Ideas."
They are:
- Darla Brown, Mkt. Comm. Mgr, Ontario Systems
- Helen DeAndrade, Bose Corporation
- Tony Niederer, Mkt. Services Mgr, Northern Digital Inc.
- Jacob Luebbering, Devel. Specialist, Linn State Tech. College
- Michael Rivers, Director of Vitamin I Limited
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