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Dear
MarketingProfs Newsletter Subscriber: In this issue you’ll find our newest articles and more....
Go make yourself useful!… "Usability" for Better Customer Relationships"Usability" is a concept that's caught fire in many professional circles lately. Unfortunately, there's little consensus on what it actually means: maybe you think of "usability" as that last-minute QA test done just before launch, or perhaps you picked up a book on usability, and feel inspired to redesign your home page. Regardless of what you've heard about usability, set it aside for now, because what's important is the concept's overarching principle: the goal of usability, or user-centered design, is to build useful products and usable websites by a) researching customer needs and b) building solutions based on those needs. Ok. How do I make
my products more "usable?"
Find out
In
the Service of One-Night Stands?
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Keep Up With Your Competition You're busy. But your competitors are probably Adventive Members - shouldn't you be? It costs as little as USD 19.50 per year to join. Member benefits include a FREE listing in the Member Directory, eligibility for the Adventive Affiliate Program, and much more! And, if you become a Professional Member of Adventive you'll also be able to publish 10 FREE classified ads and 3 FREE bulletin board posts in ANY Adventive list you choose! Adventive's
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https:////www.adventive.com/join.html People won’t come if you’re not on the map… Search Engine Marketing: Can You Afford Not To?CEOs and marketing managers use many marketing strategies to achieve their sales and profit goals, but many are unaware of the power of search engine marketing. As a result, search engine optimization (SEO) sometimes gets short shrift. That's unfortunate because it's a very effective marketing strategy and gives you an excellent ROI. CyberAtlas reported only 24 percent of e-businesses surveyed receive the majority of their site traffic from search engines, which means three-quarters of them could benefit from search engine optimization services. Most traffic comes from search engines, so when your site is not correctly optimized to attract these prospects, this represents a lost opportunity. Tell me more... click here Credentialism
Psst! I've got something to tell you... Tap into the Viral Power of 'Tell A Friend'Some content sites add a Tell A Friend or 'Email this to a Friend' link at the end of each article or passage of content. Ecommerce sites may add the Tell A Friend link on a product purchase page. "This product isn't for you? Then maybe you know someone who would like it." And from time to time you'll see that Tell A Friend link in an email or newsletter. What is surprising is that companies don't use the power of Tell A Friend more often - and that they don't do a better job of it. Yes..I've seen these Tell a Friend pitches...Can I make them work for me?... read the story
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