 |
| February 5,
2002 |
Circulation:
23,700+ |
Volume 2,
No. 2 |
|
 |
In
this issue you'll find our newest articles...and more. |
|
 |
 |
Publisher's
Note: |
|
The End of Free?
That's one of the hot topics these days as many content sites are starting to
charge visitors (or they're thinking about it).
Is MarketingProfs
thinking about charging? No. We intend to stay free, and will do what we
can to make visiting our site free from cost as much as we strive to make our
site free from hype.
So when you see
the words "Made Possible By" at the top of an ad, know that this
is indeed the case. Please support them.
|
|
|
|
Subscribe
to our
Future Newsletters |
Not
a subscriber?
Get the latest web and off-line marketing know-how delivered biweekly. Solid ideas
backed by theory, experience and understanding. We give it to you free without
the hype and self-promotion found elsewhere.
|
|
|
|
Top
Articles from our
Last Newsletter |
|
|
|
|
Info
about
MarketingProfs.com |
MarketingProfs.com
is an online publishing company that specializes in providing both strategic and
tactical marketing know-how to Internet and offline marketing professionals through
a combination of provocative articles and commentary. Get original, not recycled
ideas. The MarketingProfs e-newsletter is published twice monthly.
|
|
|
|
Advertising
Info |
| If
you want to reach a high-level marketing audience, you won't find a better deal
on the web. Click
here to get our contact info., demographics, and current rate card. |
|
|
|
Contact
MarketingProfs.com |
|
|
 |
|
Powerful
e-Marketing
Are
you happy with the results of your online marketing
campaigns?
PensaWorks
solutions and expertise can help.
Websites,
online ad campaigns, e-mail newsletters, and sound
tech advice.
Click
here
|
|
|
|
|
 |
|
Smart decisions
can save money and help retain customers. Oracle E-Business Suite is an integrated
solution that puts your marketing processes online, providing a complete view
of your customers and your business. In tough times, do more with less. Find out
how you can make decisions using unified, consistent information to preserve your
profits.
Click
here for a FREE Online Resource Guide
|
|
|
|
Your
Personal Brand: Don't Expect to Lead Without It
Consider how New
York City's chief executive and the CEO of a Silicon Valley firm each demonstrated
their personal brands during and after the events of September 11.
New York Mayor
Rudolph Giuliani was everywhere, while the Silicon Valley company CEO, as recounted
in a recent issue of Fortune magazine, who was stranded away from his office in
the aftermath of September 11, didn't contact anyone at his company for two days.
Upon his return, a short speech about the events was prefaced by the remark that
he wasn't going to "pretend to be anyone's spiritual advisor."
What does this
say about personal branding? Click
here to find out
|
Six Classic Mistakes...Email Newsletters Make
Marketers are making
a lot of mistakes with their newsletters. If you send out newsletters, here are
six you should correct right now.
Read
More
|
3
Ways to Find Out What Your Customers Want
Because you can't
afford not to know...
Click
here
|
|
|
TURN
ON YOUR SALES - MAIL SMARTER
Receive
a FREE copy of Name-Finder's Direct Mail Guide - a brief overview of direct
mail marketing and mailing lists. Over 40% of your direct marketing campaign's
success depends on your mailing list strategy. Learn how to maximize your direct
mail results with the right mailing lists and unlock the full potential of your
direct mail campaign. Order your FREE Direct Mail Guide at: https:////www.namefinders.com/dmguide
|
|
|
How
About Some Sex in your Advertising?
Sex. Seems like everybody's doing it. And it's ever so tempting to add some
sexual spice to your visuals, voice, or vocabulary.
But wait.
With sex, first
you have to decide whether you want to do it. And if so, how far you want to go.
How
far do you want to go?...click
here.
|
How
to Manage Your Brand Portfolio
What you can
learn from diapers
Managing brand images and building brand portfolios are difficult challenges even
for the most seasoned executives. This is particularly true in hard economic times
when consumers are prone to forego known names to buy less expensive store brand
substitutes. The recent example of Pampers diapers illustrates many of the challenges
and some of the opportunities available to marketers to increase the value of
their brand franchise.
So what can I learn from diapers?.. read
the story
|
Top
|
|
You
received this newsletter at this address (%email%) as part of
your membership to MarketingProfs.com,
or because you subscribed to our biweekly newsletter. You can
easily change the newsletter format to text or html, change
your email address, or cancel your membership/newsletter by
clicking
here.
Published by MarketingProfs.com
Copyright © 2002 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners
|
|
|
