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Of Keynotes and Three Tenors
On paper, global entrepreneur Sir Richard Branson is larger than life: Entrepreneur with over 360 companies. Chairman of the Virgin Group. Author. Adventurer. Knight. Patron. Kajillionaire. Would-be space traveler. As my friend Kyle Lacy commented after we watched Branson keynote the Exact Target conference in Indianapolis last week, "You think you're doing pretty well, and then you meet that guy." On stage, Branson projects approachability and humility, which is especially surprising as he has every reason to be anything but. In other words, if a colossal ego ever is justified, it would be in Branson's case. As Chairman of the Virgin Group, he has become a global icon challenging convention and succeeding against the odds. But much of what Branson said nonetheless had special resonance for any business owner struggling to differentiate his or her business. And that's the great thing about a really great keynote, isn't it? It gives you a broader perspective and deeper insight into your business, beyond the daily tactics and stresses that can swamp any of us. That's why I'm particularly looking forward to our SocialTech 2010 event this October 26. The one-day event, which brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services, features not just one but three keynote speakers. Each of the three—Jeremiah Owyang, Robert Scoble, and Guy Kawasaki—brings his own brand of expertise along with his own, well, brand to the event. It's a unique opportunity to see all three in one intimate venue on the same day—a rare occurrence that my colleague Sharon Hudson likens to The Three Tenors. So come see Plácido, José, and Luciano—oops! I mean, Guy, Robert and Jeremiah—this October 26th in San Jose! (If you can't make it to California, you can also attend online.) Hope to see you there!
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