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Have You Made a Referral Today?
My friend John Jantsch invited me (and a bunch of other people you probably know, like David Meerman Scott, Guy Kawasaki, Rohit Bhargava, and Chris Brogan) to participate in his second annual Make a Referral Week, which is this week (March 8 through 12). I love the concept, which is dead-simple: To give 1,000 referrals to 1,000 deserving small businesses across the country. Here's how it works: Make at least one referral to whoever you think could use new business, and add your recommendation here. Each day this week, one referral story will be chosen as the "best referral of the day," and both the referred business and the referral source will win signed marketing books. You can watch it unfold on Twitter via hashtag #marm If you are a small business, BTW, you already know that MarketingProfs has tons of content geared toward small business. But did you know you can browse our archives by the "small business" topic here and here? (The latter, by the way, is our small business-centric newsletter: Get to the Po!nt Small Business. Do you subscribe?) So how do you encourage more referrals for your business, or inspire customer love? My take is that there are two fundamental approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much they love you; the second is to simply be a resource, or be helpful, to those who aren't customers yet. That's a sneak peek of what I write in my post, and I offer 17 tactics on how to accomplish that. Watch for it over here. So how about you? What's your referral secret?
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