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The Keys to a Successful In-Person Event
I haven’t written in a little while about this May’s MarketingProfs B2B Forum in Boston, but that’s not because there’s nothing to say. In fact, there have been a number of things under development on our flagship B2B event happening May 4 & 5. Like what? Glad you asked. Like: • A near-complete agenda. The program is still being finalized, but it's *this close.* Some of the sessions I’m particularly looking forward to are Lee Odden and Jiyan Wei on “Optimizing Your Website Content for Best Search Results,” Christina Kerley’s case study “Swap Meet,” and SAS’s Dave Thomas on “Social Media Guidelines: Necessary or Limiting?” • Keynotes. Mitch Joel (“How B2B Connects in a Connected World”) and Dave Weinberger (“What Marketers Are Still Missing: The Power of the New Digital Disorder”) • Interactive discussions, one-on-one “therapy,” and lab-style learning. Because the speakers aren’t always the smartest ones in the room. This is the stuff that truly sets MarketingProfs apart. • Par-tay! Four words: Cinco de Mayo Fiesta. (Taking place Tuesday night.) Mentioning the party might seem a little odd, but we think a fun, relaxed, friendly environment is the key to successful networking. • And finally: The Pit Crew. The theme of the B2B Forum is "Driving Sales." So during the last session of the event, our four B2B Pit Crew members give you the Top 30 Take-Aways from the sessions. A MarketingProfs tradition, the end-cap session is designed to ensure you have plenty to chew on the journey back home. Spring is lovely in Boston, my home town. Will I see you there?
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