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See You on Campus?
It's a big week at MarketingProfs—the first full week of our brand-new MarketingProfs University LIVE Content Crash Course!
Last Friday, C.C. Chapman and I kicked off the course, which takes place over the next two weeks. This course is special, and not just because content is near and dear to my heart. It's special because we assembled a group of speakers who have been at the forefront of the content marketing movement. Their coursework and live Q&A will take you step by step through the process of understanding why you need a content marketing strategy and how to implement the kind of strategy and tactics that will really contribute to your company's bottom line. Do you hate the word "guru"? So do we. But describing this content marketing course without using the word is difficult, as it contains close to 14 hours of instruction across 17 on-demand classes taught by an impressive array of content marketing... uh, experts. So check it out, and consider spending these holiday weeks stuffing yourself full of content goodness. If you missed the free kick-off seminar, access it on demand here: "MarketingProfs University: Content Rules! How to Create the Right Kind of Content." That freebie gives you a grounding in content marketing (What does it mean to create content that's "compelling"? And how can you do it consistently? How can you be heard above the noise?) and sets up the series to come. It also features some content from our brand-new book, Content Rules. See you 'round campus this week!
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