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Happy 10th Birthday to Us!
Have you noticed Jay, our blue bird mascot, getting his party on? Check him out on the homepage now. This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where both his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. Of course, we've expanded the mission since then. But the name stuck. You can see an early version of the site Allen founded, here, courtesy of the WayBack machine. (Looking through old versions of the site is a little like paging through family photos from the '80s, with digital equivalents of lack of graphics and clunky design standing in for the giant glasses, bad clothes, and "what's-with-that" hair.) When I joined MarketingProfs, eight years ago, we had no seminars, no research, no case study collections. We had no store, no videos, no blog, no community, no conferences, and so on.... Now that I think of it, perhaps it's easier to describe what we did have, eight years ago: One newsletter. Two staffers (Allen and me). About 20,000 subscribers. Today, of course, we've grown as the digital space has grown—that is to say, exponentially in every direction. We've added new products, new publications, new staff... and as the years have ticked by, we've added many more of you, too. Today, we have 356,877 members (as of yesterday) who are part of MarketingProfs. And just for being here, and for playing a role in the growth of this amazing company, thank you on behalf of all of us here from the bottom of my heart. Nearly 10,000 of you are also paid (Pro) members of MarketingProfs, of course. And if you don't count yourself among them, now's a great time to upgrade your membership, because we're in a giving mood. To celebrate our 10th birthday, we are offering 40% savings on Pro membership (this week only). Use coupon code "10YEARS" here. In any case, thank you again for being part of this decade. And I look forward to many more years... together!
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