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Stripping Away the Myths of Social Media
Greetings, discerning readers! I'm writing to tell you about a special event taking place this week: This Thursday at 9am PT/12pm ET, join MarketingProfs President Roy Young and Research Director Tim McAtee for a free seminar as they share the essentials from our latest report in The Naked Truth: Insights from Our Social Media Marketing Research. We realize that calling this seminar the "naked truth" is a little provocative. But we could think of no better way to express how this seminar will tell it like it is. I'm sure you've noticed: There's a lot of hype about the Power of Social Media. So we sought to uncover the truth: Are companies really using social media to connect with customers in a meaningful (and profitable) way? Tim surveyed 5,140 of you to find some answers, and you'll hear the highlights in this seminar. There's no filler, no BS, and no hidden agenda—just pure, unadulterated data you can use to your best advantage. If you are a Pro member, there's no need to register. But Basic members should sign up early to save a seat. Sign up via the seminar page. Finally, this week I wanted to share a key update on one of our live events, happening early this spring: The full agenda for SocialTech 2010 is now up—check it out here! SocialTech is the social media in B2B high-tech conference, which brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services. Like who? Like Scoble. Owyang. Kawasaki. IBM. Intel. SAP. Adobe. And many more. All coming together for one special day in March. If you're in high-tech marketing, don't miss it! (There's even an online streaming option, so there's really no excuse not to go.) Thanks as always for stopping by... and have a great week!
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