Marketing Technology Resources

CONTENT TYPE: Article | TOPIC: Marketing Management

Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more productive with these 17 handy tools.

CONTENT TYPE: Article | TOPIC: Demand Generation

Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right.

CONTENT TYPE: Article | TOPIC: Martech

Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot of effort and preparation to do well.

CONTENT TYPE: Article | TOPIC: Marketing Content

Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.

CONTENT TYPE: Article | TOPIC: Martech

Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to find the ones right for you.

CONTENT TYPE: Article | TOPIC: Marketing Content

A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.

CONTENT TYPE: Article | TOPIC: Communications

Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.