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  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Sell Ad Space on Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.

  • You Call That Integrated Marketing Communications?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?