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  • What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.

  • This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.

  • A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

  • Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

  • SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.

  • Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

  • These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

  • B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.

  • This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content.

  • Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

  • Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

  • Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

  • Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.

  • To rank on search engine results pages, you have to play by their rules! Uncover the specific actions you must take for your content to compete. Get insights into domain authority, keywords, SEO copywriting, and more—plus the essential human elements that engage visitors and boost your rankings.

  • The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

  • Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

  • Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

  • Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

  • This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.

  • Email is ever-changing, but it is also here to stay as a marketer's top tool. Join us at our Email Marketing Friday Forum where three industry experts will share their deep knowledge and tactical tips to make your email marketing more effective. Sponsored by Validity.