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  • Video-Based Email Marketing Growing, Despite Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a survey from the Web Video Marketing Council.

  • Five Ways to Supercharge Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more.

  • How Enterprises Are Using AI for Email Marketing

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    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

  • More Brands Adopting Lifecycle Email Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Many companies are realizing that batch-and-blast email marketing is no longer effective: 46% say they have already implemented automated, event-triggered, email marketing programs and, among those not currently running such programs, 58% plan to do so in the next two years, according to a survey from StrongMail

  • Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.

  • New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.

  • Do You Still Believe These Three Urban Myths of Email Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the most common email myths.

  • How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.

  • Master Your Holiday Email Marketing Campaigns With These Eight Tips

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season.

  • Holiday Email Marketing Trends and Tips for 2017 From the Experts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • Five Steps to Integrating Your Blog, Social Media, and Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan.

  • Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.

  • Five Simple but Often Overlooked Ways to Boost Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost.

  • Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead.

  • Email Marketing in a Mobile-First Era: How to Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.

  • How to Sidestep the Spam Folder in Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both money and conversions.

  • Three Powerful Ways to Measure the Impact of Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for continuous improvement—will go undetected.

  • Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that's right in front of them.