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  • YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.

  • Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more.

  • Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

  • Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.

  • Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.

  • This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity.

  • Analytics Friday Forum

    Friday Forum

    Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

  • Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

  • This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.

  • Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

  • Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.

  • What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.

  • Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

  • Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a recent analysis of 198,617 Glassdoor reviews.

  • Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

  • Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

  • This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.

  • AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

  • You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

  • What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?