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  • The Marketer’s Guide to Campaign Measurement

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Measurement & Analytics

    Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.

  • How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.

  • Four Ways to Use Mobile in Your B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.

  • Paid Social Media Budgets: Network Ad Spend Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing.

  • 104 Mobile Marketing Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.

  • 119 Facts About Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.

  • 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners.

  • For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity—and a little more bang for your buck.

  • Podcast Advertising: Revenue and Format Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

  • The Indispensable Welcome Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful.

  • Boost Your Email ROI by Improving Your Copy's Readability

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.

  • The Post-Purchase Experience: What Consumers Want

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology.

  • #SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more!

  • Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?

  • Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.

  • The State of OTT Video Viewing: Top Devices and Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.

  • What 2 Billion User Journeys Tell Us About Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more.

  • The Business Case for Behavior-Changing Content: Five Rules of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.

  • Five Best-Practices for Managing Digital Marketing Content and Assets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.

  • The 20 Most Effective Numbers in Facebook Post Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.