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  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.

  • 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.

  • Instant Gratification Nation: The Impatient American Consumer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov.

  • Programmatic Display Advertising: Why CMOs Are Fed Up

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated?

  • How to Set Up Your Workspace for Maximum Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity.

  • Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera.

  • How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.

  • Theory vs. Practice: A New Approach to Marketing Education and Training

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches.

  • What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details.

  • The 15 Best Cities for Finding a Digital Marketing Job in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro.

  • An Earful of Advice for the Podcasting Beginner

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?

  • Five Methods for Planning Better B2B Content Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations.

  • Trends in Social Media Marketing: B2B vs. B2C [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic.

  • How Holiday-Themed Email Campaigns Perform

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing.

  • Four Ways Marketers Can Take Risks Without Being Risky

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky.

  • The Complete Guide to Snapchat Ad Targeting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective.

  • The Content Qualities That Most Influence B2B Purchasing Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief.

  • #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more!

  • Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The one constant for marketers: user experience.

  • Four Reasons Your Business Should Be on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What's the big deal about Instagram? Check out today's infographic for the full story on this image-sharing social network. It might turn out to be just the right social platform for your marketing.