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  • Electronics Sales to Edge up in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    The consumer electronics industry is forecast to reach nearly $166 billion in US shipment revenues this year, with the wireless handset category as the primary revenue driver, according to the semi-annual industry forecast by the Consumer Electronics Association (CEA).

  • Internet Marketing Recovery Forecast for 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, up significantly from 2009's roughly flat year, according to research from JP Morgan.

  • Mobile Browsing Share Grows in Dec.

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google's Android operating system the largest percentage gainer during the month, according to data from Net Applications' HitsLink Market Share

  • Top 20 Audio-Streaming Networks in Nov.

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    CONTENT TYPE: Chart | TOPIC: None

    The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place Citadel Broadcasting, according to Ando Media.

  • Online Forum Users Are Influential Consumers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.

  • Media and Marketing M&A Surge in 2H09

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    CONTENT TYPE: Chart | TOPIC: None

    Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing & technology companies––is restoring confidence in M&A in 2010, according to The Jordan, Edmiston Group.

  • Consumers Would Pay for (Some) Online Content

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    CONTENT TYPE: Chart | TOPIC: None

    Millions of consumers worldwide are willing to pay for certain types of online content, and many are open to increased advertising to pick up the costs, but attitudes about paying for content vary greatly by geography, demographics, and content type, according to a survey from Nielsen.

  • Social Network Ad Spend Takes Back Seat

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    CONTENT TYPE: Chart | TOPIC: None

    US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 percentage points as a share of worldwide spending, according to research from eMarketer.

  • Employers to Hire Cautiously in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to a recent study from CareerBuilder.

  • The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories of 2009.

  • How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the media.

  • Ten Ways to Drive Consumer Action With Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have left marketers wondering, "How do I make video work for me?"

  • Five Ways to Build Trust—and Tipping Points for Choice

    Article

    CONTENT TYPE: Article | TOPIC: None

    A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five steps.

  • 2009 Holiday E-tail Sales Up 5%

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    CONTENT TYPE: Chart | TOPIC: None

    Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels.

  • Top Facebook Status Trends of 2009

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, according to Facebook's Data Team. In addition, Farmville became the most talked-about application in status updates during 2009 and now boasts over 72 million monthly active users.

  • Online Ad Spending to Recover in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to growth in early 2010, according to eMarketer.

  • Business Leaders Value Sales, Marketing Data Most

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    CONTENT TYPE: Chart | TOPIC: None

    Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better decisions, and only 27% agree that their company makes better, faster decisions than their main competitors, according to a survey by the Economist Intelligence Unit.

  • Coupon, Incentive, Retail Site Traffic Jumps

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    CONTENT TYPE: Chart | TOPIC: None

    Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume to online coupon and incentive sites as shoppers scoured the Web for money-saving opportunities.

  • Consumers Uninformed About Value of HDTVs

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    CONTENT TYPE: Chart | TOPIC: None

    Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to a study by Frank N. Magid Associates. That disparity signals opportunities for operators to grow their HDTV ownership base and programming customers, Magid said.

  • Consumer Confidence Up Again in Dec.

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had increased in November, rose again in December and now stands at 52.9 (1985=100), up from 50.6 in November, according to the Conference Board's Consumer Confidence Survey.