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  • Newspaper Sites Draw 37% of Web Users

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    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).

  • YouTube Top Business Topic of Jan. Tweets

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.

  • Time Spent on Social Media Surges

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

  • Top Haiti Relief Search Terms

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    CONTENT TYPE: Chart | TOPIC: None

    Across all major search engines, the top 10 search terms containing "Haiti relief" accounted for nearly half of the 679 search terms containing "Haiti relief," which itself was the top term, accounting for 12.16% of searches for the four weeks ended January 23, 2010, according to Hitwise Search Intelligence.

  • Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping content fresh! How do I keep it interesting, and keep them interested so they keep coming back?

  • Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers

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    CONTENT TYPE: Article | TOPIC: None

    In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if they could have anything from you? How about more customers?

  • Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints

    Article

    CONTENT TYPE: Article | TOPIC: None

    Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else right, but failure to address organizational challenges can torpedo an otherwise watertight ship.

  • Five Ways to Create More Value in Your Presentations

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    CONTENT TYPE: Article | TOPIC: None

    During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. Here are five ways to create more value in your presentations.

  • Confidence in Corporate, Sales Messaging Weak

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    CONTENT TYPE: Chart | TOPIC: None

    Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their company has a differentiated story, according to a survey from Corporate Visions.

  • Android Shaking Up Smartphone Market

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    CONTENT TYPE: Chart | TOPIC: None

    Google's Android has been available as an open-source platform for just over one year, but the new mobile operating system has already gained significant market traction: Android users initiated seven times more downloads of mobile entertainment content than iPhone users in the fourth quarter of 2009, according to Myxer.

  • Marketers Redefine Success During Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds of marketers (64%) say they define success differently in the economic downturn while over one-half (55%) say emphasis on short-term responses to the economic slowdown has led them to neglect long-term strategy, according to a survey from Spencer Stuart.

  • Consumer Confidence Up Moderately in Jan.

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had increased in December, improved further in January and now stands at 55.9 (1985=100), up from 53.6 in December, the Conference Board reported.

  • Decade's Top 10 Viral Campaigns

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    CONTENT TYPE: Chart | TOPIC: None

    The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral.

  • Most Hispanics to Participate in Census

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    CONTENT TYPE: Chart | TOPIC: None

    With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected won't be shared with other government organizations, according to a survey from Telemundo and Ipsos Public Affairs.

  • Online Fraud Down in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from $4 billion in 2008, according to a survey from CyberSource.

  • Millennial Women Want Work/Life Balance

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    CONTENT TYPE: Chart | TOPIC: None

    Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying personal life, according to a survey from Accenture.

  • Social Media Top Priority for Digital Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA).

  • Disconnects Plague Loyalty Programs

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    CONTENT TYPE: Chart | TOPIC: None

    Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, low-value rewards, and impersonal engagement don't particularly engender loyalty, according to a survey from the CMO council.

  • Seniors Least Likely to Use Internet

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    CONTENT TYPE: Chart | TOPIC: None

    Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet.

  • Consumers Seek Newspaper, Magazine Ads for Bargains

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    CONTENT TYPE: Chart | TOPIC: None

    Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive.