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  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Five Reasons People Are Wired for Visual Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.

  • What Goes Viral: Learnings From 100,000 Popular Content Pieces

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?

  • #SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement metrics to focus on; much more.

  • A Winning LinkedIn Profile: Three Questions to Ask and Answer

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.

  • 360 Degrees of Success: 360 Video vs. Regular Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands.

  • The 15 Most Visited Web Properties by US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore.

  • How to Target Millennials With Billboard Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.

  • The Rise of the Story Format on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?

  • Corporate America's Most Broken Internal Processes

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex.

  • Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.

  • Seven Considerations for Your New Business's Social Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience and get up and running.

  • Six Key Questions to Ask Your Retargeting Provider [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads.

  • The State of PR Jobs: Hiring and Salary Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground.

  • AI-Powered Marketing Is Here: What You Need to Know

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your marketing efforts.

  • Worried About Your Millennial Strategy? Top 3 Myths and Truths

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.

  • Keyword Selection: The Key to Earning High Search Ranking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.

  • B2B Demand Generation: Marketers' Favorite Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.

  • #SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed analytics; more.

  • Top 3 SMS Marketing Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.