Catch up on select AI news and developments from the past week or so (in no particular order):
OpenAI's full o1 model leaks, revealing advanced capabilities. OpenAI's anticipated o1 model, set for release this year, was unexpectedly leaked, showcasing enhanced reasoning abilities, image analysis, and tool access. Users could briefly access the full version, which demonstrated significant improvements over previous iterations. The leak confirmed o1's capability to analyze complex images, adding new dimensions to AI's potential. Importance for marketers: This development underscores advancing AI's versatility, suggesting impactful changes in multimedia analysis and customer engagement strategies.
ChatGPT adds search functionality to conversation history. OpenAI has introduced a search feature for ChatGPT, allowing users to retrieve past conversations easily. Available for Plus users on web and mobile, this function enables users to locate previous chats by keyword, with a broader rollout planned for free users. The feature supports syncing across devices for uninterrupted access. Importance for marketers: Enhanced access to past conversations can improve campaign planning by streamlining idea retrieval and facilitating continuity in AI-driven projects.
Google accidentally leaks Jarvis AI project on Chrome extension store. Google briefly previewed its Jarvis AI tool on the Chrome extension store before swiftly removing it. Jarvis, designed to automate basic tasks, such as research and purchases, will reportedly launch in December, backed by advanced AI technology. Jarvis aims to simplify web-based tasks for users, positioning Google competitively in AI development. Importance for marketers: Jarvis's potential to streamline digital tasks hints at improved productivity tools, allowing marketers to automate routine research and focus on strategic activities.
Microsoft Notepad adds AI-powered rewriting and image generation tools. Microsoft is testing AI upgrades for Notepad and Paint on Windows 11, with Notepad's "Rewrite" tool enabling users to adjust text tone, length, and style. Paint also incorporates AI-powered features like generative fill and erase, enhancing creative possibilities. These updates are part of a larger AI push on Windows Insider channels. Importance for marketers: AI-enhanced writing and editing tools simplify content refinement, enabling faster, more effective message adaptation and visual customization for digital campaigns.
Microsoft's Copilot AI expands to Office apps for Microsoft 365 APAC users. Microsoft is rolling out its Copilot AI across Office apps for Microsoft 365 Personal and Family subscribers in several APAC markets. This expansion includes limited monthly AI credits, although Copilot Pro remains an option for heavier usage. Subscription costs will increase with the upgrade, prompting mixed responses from users. Importance for marketers: The Copilot rollout underscores Microsoft's commitment to embedding AI across its services, potentially influencing how marketers integrate productivity and AI features in campaign planning.
Can ChatGPT Search compete with Google?. A new comparison of ChatGPT Search and Google reveals both strengths and limitations in using AI-driven search. While ChatGPT excels in quick responses without ads, it falls short on real-time data. Google still leads in accuracy and breadth, though ChatGPT's AI-based summaries can be more efficient for certain tasks. Importance for marketers: Understanding the strengths of AI search tools like ChatGPT can help marketers optimize research workflows, especially in ad-free environments.
Apple integrates ChatGPT with Siri, introduces usage limits. In iOS 18.2 Beta 2, Apple has expanded Siri's ChatGPT integration, offering users limited access to advanced AI features. An upgrade option to ChatGPT Plus allows for increased requests and capabilities, enhancing Siri's interaction potential. However, nonpaying users have restricted access. Importance for marketers: Enhanced AI access within iOS could elevate user interaction, making Apple's ecosystem a more versatile platform for voice-activated marketing applications.
Apple Notes receives three AI upgrades in iOS 18.2. Apple's latest update to iOS 18.2 brings powerful AI features to its Notes app, including enhanced image generation with Image Wand and advanced text composition tools. These capabilities allow users to turn sketches into high-quality images and compose text based on specific prompts, furthering Apple's AI integration. Importance for marketers: This expanded functionality in Apple Notes can support creative ideation, helping marketers produce visually rich notes and draft copy with AI-driven enhancements.