It's the National Day on Writing. (Yep. It's official and everything!) So, wave your mouse, pencil, pen, Sharpie, or iPod writing app in the air, and let's celebrate the craft of writing.

Why should marketers care about writing? Isn't your product or service the main focus? No, it isn't. (It never was.) Marketing is about being really excited about what you produce or offer, creating enthusiasm in your target audience, and building mutually beneficial relationships with your customers. And all that takes good communication.

So, in honor of the National Day of Writing, here are some recent posts that celebrate writing clearly:

• Inspiration From the Bench: 4 Content Marketing Lessons from a District Court Judge: a post about the power of producing compelling content in the unlikeliest field and four tips for writing as well as this district court judge (really).



• Brand Haiku: Starbucks

  Writing isn't all straight-up prose. And sometimes, letting your haiku flag fly helps lighten up the day a bit. Writing can be FUN, and the comments for this post show exactly that.




• 5 Ways to Gain Attention the 'Write' Way

  Get tips on writing great straightforward copy that captures attention.




• Refresh Your Email Writing Skills

  Yes, almost everyone uses email, but not everyone uses it well.

Writing Is Everywhere

And on this National Day on Writing, also remember that writing isn't just the words on the screen (or paper). It's also the fuel for your presentations, calls to action, web videos, advertisements, etc. The words in those formats matter just as much as if they were written in cuneiform or hieroglyphics. Words matter.

So, think of the power of words beyond the traditional. And please do stay away from those blasted buzzwords, if possible:



Did that video seem a little too familiar? Then sign up for our Content Marketing Crash Course at MarketingProfs University, where you can learn about how to create content that sings well (unlike the video!).