A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar.


If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is for you.
LiveBar adds contextually relevant community to your site by adding a single line of Java script to your header tag just to those pages which adds community to those pages in seconds.
If you've got a site with lots of content, it probably doesn't make sense to have community features on every page. But, it does make sense to add real-time conversation to sections with high traffic volume–for example, content areas about a current program, or hot topics. Using LiveBar, you can add conversational elements like comments and "shouts" (which are similar to Tweets) to just those sections, and enhance the experience for those users.
A&E, QVC, Tulane University are already pilot clients for LiveBar and other existing customers include .... Neutrogena, P&G, American Express, Kimberly-Clark HSBC, Kraft, Campbells and more –
Listen to Peter Friedman discuss how to do this and the best uses of this for your brand!

Link to Original Audio Source
Signup for this Podcast Series
About Peter
Peter founded LiveWorld, Inc. in April 1996. With 20 years experience in the executive offices of Fortune 500 companies, he connects strategic and operating strategies, as well as financial metrics, to community strategy. Peter sets the LiveWorld vision and directs overall operations. He is an executive sponsor for several of LiveWorld's major accounts, working with clients to define how our services will directly support the client's business objectives, as well as developing creative concepts for the programs. He is one of the few Internet executives to have launched and managed multiple online services on a global scale. His background is an unusual mix of creative, business, entrepreneurial, and corporate, but has always focused on bringing people together in successful collaboration. Prior to founding LiveWorld, Inc., he was the vice president and general manager of Apple Computer's Internet/Online Services business unit. He oversaw the creation, launch, and growth of Apple's online services, including AppleLink, Apple's global online loyalty marketing and customer support community service, and eWorld, a consumer service based on AOL technology and Internet services such as Salon. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in Apple's Macintosh division.
Peter holds a Bachelors degree in American History from Brown University, and a Master's in Business Administration from The Harvard Business School.