There's been much discussion recently, and some concern, over the idea that as our blog content becomes more easily distributed, that the overall conversation around each post may suffer.
The thinking is that if people discover our blog posts on another site besides our blogs (such as Twitter, Friendfeed, or even via RSS), that they might not be as willing to comment. But is this reason for concern, or cause for celebration?
For example, I linked to my most recent DF post on Twitter after it was published. Three of the people that are following me, within minutes, wrote on Twitter that they liked the post, and one person I am following even linked to it as well.
Yet none of them came here to leave a comment. To some, this might represent a 'fragmented' conversation. But to me, it represented an opportunity to expand my audience. When someone I am following on Twitter compliments my post, they have just 'endorsed' me to everyone that is following them. That's huge! Granted, if they would have instead commented here, the conversation would have likely been more robust, and that one comment would have possibly led to even more comments.
But at the end of the day, is it more important to have centralized conversations around our content, or to encourage our blog readers to leave feedback in whatever manner, and place, that they feel comfortable with?
I vote for the latter. We should be thrilled that people care enough to leave any feedback about the content we create. I'm far more worried about creating content that people feel is worthy of discussion, than trying to make sure that the discussion happens on my blog.
What say you?
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- When Is It OK to Use Emojis at Work? [Infographic]
- Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement
- The Influencer Content Tactics Americans Dislike Most [Infographic]
- What Is Ghostwriting? [Infographic]
- Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
- 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]