"Blogging is intellectual prototyping."
--Roger Martin, dean of the Rotman School of Management, University of Toronto
How's that for a quote? From a very influential thinker in a very good B-school yet. This appeared in Business Week's Innovation section, on Bruce Nussbaum's design blog on October 10th.


Bruce's comment under the headline: "You put the ideas out there and start a conversation that leads to something... or not."
Although only two comments were posted, one of them was quite interesting, from a reader named Christopher Fahey, as well: "And Twittering is intellectual doodling."
Now I thought all of this was well worth discussing. In fact, I'd like to get Daily Fix readers' interpretations of this quote. What did Roger Martin mean by this quote? Or better yet, what do you take it to mean?
As a design firm president, it means something distinct to me. I think if we can use this medium to openly and honestly discuss our opinions, we can see patterns emerge. . .we can innovate. . .and we can use the conversations we generate to further crystallize our ideas or get much-needed outside perspectives. I mean, sounding out our ideas with other people can lead to great things. Blogging allows us to bounce our ideas off many more people than we ever could in an office meeting. That's one of the great things about it.
What do you think of any or all of the three statements made in the BW Design Blog? I'd like to get your input.