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In this issue
1. How-To: Marketers Know AI Is the Future, But Do They Understand AI Today?
2. Article: Eight Ways to Reduce Search Ad CPA and Boost Conversions
3. Podcast: Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart
4. New Live Seminar: How to Build Presentations That Make People Say YES
5. Quick Take: Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That
6. Survey Says: SEO Professionals' Biggest Issues With Google My Business
7. Infographic: 2018 Digital Advertising Trends: Which Predictions Came True
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How-To
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Marketers Know AI Is the Future, But Do They Understand AI Today?
By Tod Loofbourrow
AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do. Read More
Podcast
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Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing. Read More
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New Live Seminar: How to Build Presentations That Make People Say YES
Reserve your spot for this upcoming Teach Me How seminar to learn how to develop presentations that are persuasive, memorable, and entertaining. Read More
Survey Says
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SEO Professionals' Biggest Issues With Google My Business
By Ayaz Nanji
Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal. Read More
Quick Take
Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That
By Jessie Kernan
Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives. Read More
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At-A-Glance
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2018 Digital Advertising Trends: Which Predictions Came True [Infographic]
By Laura Forer
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? Read More

event calendar

Sep 13
 Teach Me How—How to Build Presentations That Make People Say YES PRO
Sep 14
 Virtual Conference—Marketing Strategy
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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