Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
In This Issue
+ How-To: 3 Ways to Have Fun With Marketing (Even If You Have a 'Boring' Brand)
+ Podcast: The New Rules of Sales and Service: David Meerman Scott
+ #SocialSkim: Facebook Search, Brands & Hyperlapse, Twitter Trends, Pics...
+ Take 10: Day One With Marketing Automation, What to Do?
+ Survey Says: The Most Effective Paid Digital Media Channel in 2Q14
+ Infographic: 11 Facts About Moms' Back-to-School Shopping
+ My View: Salespeople, Tell Great Customer Stories—Don't Rattle Off Features
Share
Email Twitter Facebook LinkedIn
How-To Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)
By Melanie Davis
Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how you can succeed under these new rules. Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO   Take 10: Day One With Marketing Automation, What to Do?
In just 10 minutes, you will learn the key steps necessary to ensure a quick and efficient installation and a full migration from your current systems. You'll be able to design your own implementation plan, become an internal expert, and demonstrate the ROI of your marketing automation platform. Read More
PRO Image
share Twitter Facebook LinkedIn
Survey Says
The Most Effective Paid Digital Media Channel in 2Q14
By Ayaz Nanji
Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
#SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!
By Angela Natividad
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top! Read More
share Twitter Facebook LinkedIn
My View Your Salespeople Need to Tell Great Customer Stories--Not Just Rattle Off Features
By Michael Harris
Customer stories, not numbers, are what greatly influence customers' purchasing decisions. Despite that fact, most salespeople still focus on the numbers. Read More
Author Name
share Twitter Facebook LinkedIn
Sep 11
 Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Sep 18
 Seminar—How to Turn Trade Show Leads Into Trade Show Sales
Sep 25
 Seminar—Relevance Is the Key to a Competitive Content Strategy
Oct 2
 Seminar—Capitalize on the Content Marketing Obsession
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next