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In this issue
1. How-To: Five Top Tips for Successfully Profiling Your Competitors
2. #SocialSkim: YouTube TrueView Joins AdWords, Plus More Stories in This Week's Roundup
3. Podcast: The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts
4. LinkedIn Makeover: The Anatomy of a LinkedIn Company Page
5. Survey Says: Four Important SEO Trends for 2015
6. Infographic: The What, When, and Who of Successful Emails
7. My View: Five Things That Successful Brand Managers Do
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How-To
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Five Top Tips for Successfully Profiling Your Competitors
By Julia Cupman
Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors. Read More
Podcast
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The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts
By Kerry O'Shea Gorgone
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the modern era of customer-centric marketing. Read More
Multimedia
Today's PRO Item
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MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
In this top-rated PRO seminar, LinkedIn expert Viveka von Rosen reviews member-submitted Company Pages and makes suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and see examples of companies doing it right (and wrong). Read More
Survey Says
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Four Important SEO Trends for 2015
By Ayaz Nanji
Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. Read More
Quick Take
#SocialSkim: YouTube TrueView Joins AdWords, Plus More Stories in This Week's Roundup
By Angela Natividad
TrueView ads finally join the AdWords family. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed. Read More
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My View
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Five Things That Successful Brand Managers Do
By Michael Baicoianu
Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. Read More

event calendar

Sep 10 Online Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11 Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 17 Online Seminar—How to Curate Content to Zoom Business Results
Sep 24 Online Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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