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In this issue
1. How-To: Three Key Components of Effective Marketing and Content Calendars
2. Podcast: Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts
3. Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4. Survey Says: Email Behavior in 2017: When, Where, and How People Check Messages
5. #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories
6. Infographic: How to Choose a Font for Your Brand
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How-To
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Three Key Components of Effective Marketing and Content Calendars
By Garrett Moon
If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place. Read More
Podcast
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Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts
By Kerry O'Shea Gorgone
Decision-science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow." Read More
Multimedia
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Take 10: 10 Tips for Creating Quality Video on Your Smartphone
In just 10 minutes, you'll learn simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More
Survey Says
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Email Behavior in 2017: When, Where, and How People Check Messages
By Ayaz Nanji
Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe. Read More
Quick Take
#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week
By Christian Neri
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more! Read More
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At-A-Glance
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How to Choose a Font for Your Brand [Infographic]
By Laura Forer
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. Read More

event calendar

Oct 12
 Online Seminar—Create Your Content Architecture Blueprint
Oct 13
 Virtual Conference—Marketing Strategy | It's Big Picture Time
Oct 19
 Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Nov 16
 Teach Me How—How to Build an Email Nurturing Campaign That Converts

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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