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In this issue
1. How-To: YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet
2. #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories
3. Podcast: Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz
4. Take 10: How to Create and Leverage Testimonial Videos
5. Survey Says: 2Q16 Email Deliverability Benchmarks
6. My View: PR People: Focus on These Five Areas Instead of Branding
7. Infographic: How to Score an A+ on Your Back-to-School Sales and Marketing
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How-To
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YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video Marketing
By Lena Brooks
If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube. Read More
Podcast
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Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact. Read More
Multimedia
Today's PRO Item
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NEW Take 10: How to Create and Leverage Testimonial Videos
In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social, and marketing campaigns. Read More
Survey Says
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2Q16 Email Deliverability Benchmarks
By Ayaz Nanji
Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path. Read More
Quick Take
#SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This Week
By Christian Neri
Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know! Read More
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My View
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PR People: Focus on These Five Areas Instead of Branding
By Kate Lobel
Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. Read More

event calendar

Sep 8
 Online Seminar—Make Your Copy Mobile-Friendly
Sep 9
 Virtual Conference—Marketer's Brunch & Learn | 5 online sessions
Sep 22
 Online Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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