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In This Issue
+ How-To: How to Build an Influencer Marketing Strategy
+ Podcast: Omnichannel Marketing for Brands: Mark Schaefer
+ #SocialSkim: Social Ad Spend Evolves, Better Twitter Search, Hyperlapse...
+ Take 10: Become a Tradeshow Rock Star: 10 Tradeshow Pitfalls to Avoid
+ Survey Says: How Many Marketing Emails Never Reach Consumers' Inboxes?
+ Infographic: Get to Know Generation Z: Marketing's Next Big Audience
+ My View: What's the Future of SEO in a Visual World?
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How-To How to Build an Influencer Marketing Strategy
By Andrew Cravenho
By encouraging influential people—bloggers, thought leaders, journalists, experts, others—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors. Read More
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Podcast Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more. Read More
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PRO   Take 10: How to Become a Tradeshow Rock Star: 10 Tradeshow Pitfalls to Avoid
In just 10 minutes, you'll learn about 10 tradeshow pitfalls and how you can avoid them. Eliminating these tradeshow "fails" will save you time and money—and help you release your inner tradeshow rock star. Read More
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Survey Says
How Many Marketing Emails Never Reach Consumers' Inboxes?
By Ayaz Nanji
More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path. Read More
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Quick Take
#SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!
By Angela Natividad
Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that brings better results, fast. Skim to boost your social smarts! Read More
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My View What's the Future of SEO in a Visual World?
By Apu Gupta
Consumers today often search for products and services with images rather than words in mind. So how does this growing focus on visuals affect search marketing? Read More
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Oct 2
 Seminar—Capitalize on the Content Marketing Obsession
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
Oct 16
 Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 23
 Seminar—H2H: Learn to Speak Human, Share Human, and Market Human
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!