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In this issue
1. How-To: Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences
2. #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More in This Week's Roundup
3. Podcast: Focus, Leadership, and Squirrels: 'Think Big, Act Bigger' Author Jeffrey Hayzlett
4. Take 10: Three Ways to Make Sure Your Press Release Gets Noticed
5. Survey Says: Generation Gap: Online Content Consumption and Age
6. My View: Why Your Sales Team Should Be Marketing's Most Important Client
7. Infographic: How Instagram Images Enrich the Email Experience
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How-To
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Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences
By Lilya Smirnova
You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention? Read More
Podcast
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Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless. Read More
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Take 10: Three Ways to Make Sure Your Press Release Gets Noticed
In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release really stand out. Read More
Survey Says
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Generation Gap: Online Content Consumption and Age
By Ayaz Nanji
How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ? Read More
Quick Take
#SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's Roundup
By Angela Natividad
Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy. Read More
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My View
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Why Your Sales Team Should Be Marketing's Most Important Client
By Andrew Davies
Despite advances in technology, most sales reps still lack the info they need to engage and convert their customers. That problem can be solved by your marketing team. Read More

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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