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In this issue
1. How-To: Three Contrarian Ways to Improve Your Landing Pages
2. #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week
3. Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses
4. On-Demand Seminar: Three Strategies to Double Your Sales
5. Survey Says: The Most In-Demand Marketing Skills
6. My View: The Dark Side of Marketing Content on Facebook
7. Infographic: How to Write an Email That Gets Opened, Read, and Responded to
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How-To
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Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them
By Assaf Dudai
Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page. Read More
Podcast
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Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
A social media expert and networking powerhouse lays out her strategy for helping nonprofits and small businesses achieve social media success. Read More
Multimedia
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On-Demand Seminar: Three Strategies to Double Your Sales
In this new seminar, we'll share case studies of companies that have doubled their business, and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. Read More
Survey Says
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The Most In-Demand Marketing Skills
By Ayaz Nanji
Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage. Read More
Quick Take
#SocialSkim: Twitter Rebuilds, Google Rejoins the Messaging Wars: 13 Stories This Week
By Christian Neri
Twitter just helped brands become more customer-service-friendly, and it launched an app for live-streaming. Also: Google's new Allo app takes on Facebook Messenger; the new Instagram feature we've all been waiting for; and top 10 social trends for 2017. Read More
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My View
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The Dark Side of Marketing Content on Facebook
By Motti Nisani
Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves. Read More

event calendar

Sep 29
 Online Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6
 Online Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 14
 Virtual Conference—Mobile Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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