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In this issue
1. How-To: How to Find Anyone's Business Email Address
2. Article: Personalize Your Marketing With Deeper Customer Segmentation [Sponsored]
3. Video: Why Sending Questions Before an On-Camera Interview Will Ruin Your Video
4. On-Demand Seminar: Artificial Intelligence for Marketing: Getting Started
5. Podcast: A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts
6. Survey Says: The 10 Industries Most Distrusted by US Consumers
7. #SocialSkim: Facebook Nixes Key B2B Feature, Governments Grow Weary of Social: 10 Stories
8. Infographic: What Makes a Great 'About Us' Page
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How-To
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How to Find Anyone's Business Email Address
By Tommy O'Shaughnessy
Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address? Read More
Video
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Why Sending Questions Before an On-Camera Interview Will Ruin Your Video
By David Spark
Marketers sometimes feel compelled to send questions to an interview subject beforehand, especially if that person asks for them. But, as much as you want to do it, let me assure you that you should never, ever, send questions before an on-camera interview. Read More
Podcast
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A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts
By Kerry O'Shea Gorgone
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing. Read More
Multimedia
Today's PRO Item
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On-Demand Seminar: Artificial Intelligence for Marketing: Getting Started
In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine-learning and understand how to deliver better data insights, customer experience, and more. Read More
Survey Says
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The 10 Industries Most Distrusted by US Consumers
By Ayaz Nanji
The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. Read More
Quick Take
#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This Week
By Christian Neri
This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new product director; How Snapchat's caught between Qatar and Saudi Arabia; and much more. Read More
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At-A-Glance
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What Makes a Great 'About Us' Page [Infographic]
By Laura Forer
"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration. Read More

event calendar

Oct 3–6
 B2B Marketing Forum—Contact us for group rates
Oct 12
 Online Seminar—Create Your Content Architecture Blueprint
Oct 13
 Virtual Conference—Marketing Strategy | It's Big Picture Time
Oct 19
 Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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