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In This Issue
+ How-To: The Five Must-Have Traits of an Optimized Business Blog
+ Podcast: Making Connections in B2B Marketing: Uthpala Kumara
+ #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts...
+ Seminar: How to Turn Tradeshow Leads Into Tradeshow Sales
+ Survey Says: The Top Google Search Rank Factors in 2014
+ Infographic: The Driving Forces Behind 10 Years of Storytelling
+ My View: 'Think Outside the Box' and Other Phrases You Need to Stop Using
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How-To The Five Must-Have Traits of an Optimized Business Blog
By Hayley Mullen
Content marketing's honeymoon is over. You can't just create good blog content now and call it a day; you need to instead consider the entire content experience of audiences. And for that you need an optimized blog. Read More
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Podcast Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries that have long and complex buying cycles. Read More
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PRO   Seminar: How to Turn Tradeshow Leads Into Tradeshow Sales
Discover proven tips and techniques that will help you continue the conversation after the show—extending both the life of the event and your marketing budget. You'll learn how to master tradeshow data that can lead to big results for your company. Read More
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Survey Says
The Top Google Search Rank Factors in 2014
By Ayaz Nanji
To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics. Read More
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Quick Take
#SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!
By Angela Natividad
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to stay on top. Read More
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My View 'Think Outside the Box' and Other Marketing Phrases You Need to Stop Using
By Karol Król
Using trendy words in small doses isn't a bad thing. But some have completely lost their meaning. The following words and phrases need to be retired. Read More
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Oct 2
Seminar—Capitalize on the Content Marketing Obsession
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
Nov 14
Virtual Conference—The Mobile Revolution 3 online sessions—FREE!